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The Ultimate Advanced Guide to Facebook Video

The Ultimate Advanced Guide to Facebook Video

The Basics of Facebook Video

Facebook is the most engaging platform in which marketers and advertisers were targeting the millions of audience across this social media. When comes to the Facebook Videos, one must learn about the minimum basics about the video on Facebook platform. Let us discuss some basics of Facebook video in detail.

How to add, comment, tag videos on Facebook?

  • Click on to the top of the news feed and click upload by choosing video file on your device and post it on a timeline. Type your comment in the text box and enter it.
  • Click tag video by expanding the video and enter the person’s names you are going to tag How to advertise and add videos to on your Facebook page?
  • You can create different video ads on the Facebook page by keeping Facebook advertising policies in mind
  • Go to ad manager on the Campaigns page of the Facebook
  • Choose to create ad button and choose the objective of the ad to have good views and enter the details
  • Browse library in the video section and select the created video and set thumbnail.
  • Click on to the desktop news feed button under “Ad preview and placements” section
  • Click mobile news feed if you are using mobile.
  • Edit your ad according to your requirements if any
  • Click on Review order and check the settings of your ad
  • Click on to the place order”, tab and save the video ad
  • The ad will run after the approval from Facebook.

Native Facebook Videos Get More Reach but why?

Facebook platform is the most next platform by the marketers and advertisers to advertise with the new feature of Facebook premium videos. Many advertisers and brands got successful with Facebook videos. The video has the greater ability to convey things within a short period. The Facebook platform is the most engaging platform that was trusted by the advertisers today. The quality of Facebook videos is also competing with the Youtube platform, which is the top video searching destination. Facebook was helping marketers to reach their potential and targeted consumers online. The platform was consistent and allows the advertisers and supporting them to make video ads on its platform.

native-facebook
Source: SocialBakers

The native Facebook video ads are more advantageous to the Brands, and it is the best content distribution channel that the video ads are designed to have a better look in the news feeds. The native Facebook video ads help the advertisers to receive better engagement as the platform already built for the videos in main. The native videos allow the fans to unveil the new features for the video player who can compete with the Youtube platform. It allows the fans to navigate easily towards the top videos on the page basing on the view count.

The native video ad inventory consists of video assets that can push the company towards growth. Many ads did not playing well in the new feed automatically and it was suggested to sell those ads on the Cost per click basis in which Facebook platform sells the autoplay native video ads and it was estimated that Facebook sell more than $800 million autoplay native video ads in the year 2015.

Adding Closed Captions or Subtitles to Facebook Videos

Facebook video feature was already become popular these days and the platform made lot of improvements for its development. You also know about the auto play video feature on Facebook where ads play automatically without sound unless you click on to it. Now it had launched the feature of adding closed captions to its videos which is the solution for the auto play videos without sound.

subtitles

Closed captioning on Facebook

Facebook launched the closed captioning for its videos which allows the users to get access the videos with much ease. The adding of closed captions makes the viewers to have a better understanding about the videos as the videos are compatible subrip.srt formats on Facebook which allows creating a transcript and uploading the videos along with the Srt file on to the platform.

How to add closed captions or subtitles on Facebook platform?

  • Prepare your transcript that was designed with the text and time codes
  • Export the transcript in format as Subrip.srt file
  • Choose the file name and specify the location
  • Now go to the export settings in the menu
  • Click on to the “advanced” button and set the line endings an text encoding and proceed by clicking OK button.
  • Remember that the Facebook platform only accepts the windows or with the line endings.
  • By pressing OK button, you’re Subrip. Srt subtitle file get saved in location you have choosed previously.
  • Login to Facebook and upload the file
  • Select post and “edit the video” option.
  • Select “Choose file “ option under the caption section and locate the Surip.srt subtitle file
  • Click “Save” the subtitled will get added to your file.
  • Press CC button that is present bottom of video player on play back.

The Ultimate Guide Facebook Video Ads

Wonderful facts about Facebook ads:

The Facebook ads are allowed to appear on three different places on the platform. They appears on news feed and as well as the right side of the homepage and on the logout page. The ads were also get related with the social actions that are involved in the news sometimes. The ads will not get disclosed with third party apps and the related ad networks. It will not reveal the important information about you to the advertisers.

Ads

How the Ads work on Facebook?

It is very simple to know how the ads work on Facebook as it is the large platform having some millions of audience to reach. It also improved the video with the option of adding the closed captions on videos which also become one of the factors for the improvement of the video engagement. The ads get more views as it can be shared to millions of people across the globe via Facebook.

Premium limits of Facebook platform

The premium ads are very interesting thing which have the widest possibility to reach the great audience across the platform. It can be limited with the “Facebook testing “that allows the ads to reach the massive audience and the platform keeps an eye on ad usage and working. The second limit is the “budget” which allows the marketers to advertise for $20 per day when dealing with large ads. The time limitation for a premium is for 15 seconds. The videos can be reached to at least 80 million people and can gain good exposure.

Ads with and without power editor

By using the power editor on the Facebook platform for your ads, it helps to sort your data for the campaign and make the creation of your new campaign. You can select the purchase type and the objective. To helps in completed creation of the campaign. Whereas the ads without power editor may undergone several manual steps. So, downloading the plug-in related to the power editor yo can click on to the ad set view easily and can create the campaign with your multiple video sets and can also have a chance to adjust the targeting options.

facebook-platform
Source : SocialBakers

The Basics of Facebook Video

Facebook is the most engaging platform in which marketers and advertisers were targeting the millions of audience across this social media. When comes to the Facebook Videos, one must learn about the minimum basics about the video on Facebook platform. Let us discuss some basics of Facebook video in detail.

How to add, comment, tag videos on Facebook?

  • Click on to the top of the news feed and click upload by choosing video file on your device and post it on timeline. Type your comment in text box and enter it.
  • Click tag video by expanding the video and enter the persons names you are going to tag How to advertise and add videos to on your Facebook page?
  • You can create the different video ads on the Facebook page by keeping Facebook advertising policies in mind
  • Go to ad manager on the Campaigns page of the Facebook
  • Choose create ad button and choose the objective of the ad to have good views and enter the details
  • Browse library in video section and select the created video and set thumbnail.
  • Click on to the desktop news feed button under “Ad preview and placements” section
  • Click mobile news feed if you are using mobile.
  • Edit your ad according to your requirements if any
  • Click on Review order and check the settings of your ad
  • Click on to the place order”, tab and save the video ad
  • The ad will run after the approval from Facebook.

Conclusion:

Advertisers thinking to invest their money on trending social media websites. If you checked the Facebook Video Statistics, it will generate high revenue compared to other social media sites. The above guide will help the advertisers to check the complete information about Facebook Video to invest on it.

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