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OTT & VOD Glossary: A Complete Glossary of OTT & Streaming Platforms

OTT Glossary

The technology and entertainment industries are responding to a market that is rapidly embracing cord-cutting. Many households are moving to Over the top streaming through connected TVs and other connected devices. OTT refers to the delivery of TV content via the internet through a standard closed TV system. Staying up on the OTT trends might be hard, but here is a quick and easy guide to OTT terminology. Every OTT content provider and marketers need to know as you take your video business over the top and online for your fans and customers.

OTT & VOD Glossary

AVOD:

AVOD referred to as an ad-based video on demand, and it is free to consumers. These are ad-supported by adding advertisements in any manner during video playback.

Video On Demand (VOD):

If the programming isn’t live, and the consumer is choosing the content to play, this is Video on Demand.

Set-Top Box (STB):

STB is an internet-connected device that streams OTT video. Apple TV is one of the most popular STB’s.

CDN:

The geographical distribution of network data centers and their proxy servers. The goal is to provide high performance and availability by distributing the service spatially relative to end-users.

Cord Cutting:

Cord-cutting is giving up pay services that provide access to OTT services, which supports ad-supported broadcast and cable TV.

Interactive Ads:

Interactive ads refer to the digital ads specially designed for user interaction and used on big screens like TVs and desktop, as well as Mobiles.

Internet Protocol Television ( IPTV):

IPTV is a service that provides television programming, other streaming content using the internet protocol suite as opposed to satellite signals.

Digital Rights Management:

Digital right management is a copyright protection for digital media, and it helps providers to retain ownership of the content. It also prevents the unlawful distribution of content or access.

Cross-channel marketing:

Cross-channel marketing refers to the combination of multiple promotional methods that ensure prospects for smooth progress from one stage of the sales funnel to the next step.

SVOD:

Subscription Video on Demand uses the subscriptions in the form of monetization. SVOD service is doing well for the big streaming platforms.

Cross-channel marketing:

Cross-channel marketing refers to the combination of multiple promotional methods that ensure prospects for smooth progress from one

Subscription Video on Demand uses the subscriptions in the form of monetization. SVOD service is doing well for the big streaming platforms.

Video Monetization:

Video Monetization in OTT is the process of generating income from video content. VOD, AVOD, TVOD, etc.

Subscription Business Model:

Typically, a business model based on subscription-based payments. Users can pay repeatable service for access to content.

CRM:

This manages the interaction between the company and potential customers. It maintains the consumer behavior in the form of data analysis.

Transactional Video on Demand:

TVOD uses transactions like purchases, rentals in the form of OTT monetization.

Cost Per Install (CPI):

Publishers place digital ads across a range of media in order to drive the installation of the advertised application in CPI. Brands fix the bid rate when the apps are installed.

Demand Side Platform(DSP):

DSP is a system which allows digital advertising inventory to the buyers to manage the multiple ads.

Cost Per Mile (CPM):

CPM is also known as cost per thousand impressions. OTT pricing model for the sale of ad space. Advertisers must pay the price of an advertising space expressed per one thousand impressions.

Video Multiple Ad Playlist (VMAP):

VMAP is an XML template you can use to set up the structure of ad insertion.

OTT Streaming Service:

Company that provides streaming services on a monthly fee basis.

Intelligent OTT:

It is an OTT service that works on the basis of artificial intelligence to monitor activity consumers based on watching habits.

Chromecast:

Chromecast is a Google product that is connected to the HDMI plug-in dongle and enables you to stream OTT videos via TVs with the help of the internet.

Digital Ad Ratings (DAR):

Digital ad ratings are displaying your ads on online and mobile, like Nielsen’s TV ratings. One of the best possibilities to gauge ROI is to use Nielsen’s DAR and find out ads performed.

iVOD:

iVOD stands for Interactive Video-on-Demand, and it describes VOD functions like fast-forward, rewind, and pause.

Content Delivery Network (CDN):

A system of servers spread content across the countries based on a user’s location and is also used to increase load speeds.

Roku Ad Framework (RAF):

RAF used to advertise on the Roku set-top box.

Video Player Ad Serving Interface Definition (VPAID):

It is the most common interface between the units and video players. The ads can then be interactive in-stream, and VPAID will allow an ad to be executable.

Conclusion:

Nowadays, everyone depending on the video on demand and Over the Top content streaming platforms. But most of the content providers do not know the OTT terminology to work on OTT advertising. Here is the complete guide to OTT & VOD Glossary that every content provider must know.



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