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Corporate Brand Building using Video Marketing Strategy

Corporate Branding

Who can lose the chance to be on front page of Search engine results?

Who can ignore if they can build the best brand?

Who can neglect if their company can get good leads?

It’s all can be done using “VIDEO”

So, the video can’t be disdain…

You all know that video is the most powerful medium to reach the audience online. When comes to the corporate companies, video marketing can become the most important tool in their success.

Building your corporate identity with video is a Herculean task…

So let us explore in detail about the following…

Know your Brand identity Paradigm

How to know the present position of your corporate company?

How to design and develop the corporate identity?

How to transform your brand identity as your marketing weapon?

What to look if your corporate company needs third party developers?

The sure shot brand identity paradigm

The brand is the main face of your corporate identity. For example, you can check the GoPro brand which made the company standout from several competitors. So, your corporate company needs a better brand building paradigm.

So, do you know what exactly the brand identity means for your corporate identity?

The brand is your name…

The brand is your design…

The brand is your symbol…

All these things can represent your corporate identity. In general, people look at your design or logo to identify your brand in the market when you are in the crowd.

So your approach towards branding is that much powerful where you can build a strong impact on people to catch your name and it can be possible with branding.

Brand must possess good anatomy to be successful

Your logo and the colours you have chosen also made a great impact on your brand anatomy. So think creative and catchy while working on brand anatomy.

Brand must reveal the persona

Your brand persona must be delivered to the audience in a right way. It plays a key role in your achievement.

For example, what did you feel when you look at Coca-cola? Refreshing and happy? yes, this is what your brand persona will mean.

Brand must design with contemplation and alliance

Every brand represents the nature of its own. So, look out the things

what your brand is conveying to the audience.

Brand must be for audience

Think like your audience and target the self-image to reach the people.

Know your present position

Your company’s strengths…

Weaknesses…

Positives…

Negatives…

Reveals your position in the present corporate markets…

So, try to know these things perfectly to know about your present position. It’s nothing but a SWOT analysis that can deliver you a clear picture of your position.

Designing and developing of your corporate identity

Your prescience…

Expedition…

Quintessence…

Persona…

Practicality…

All these elements combine to build your corporate identity.

PRESCIENCE

During the development of your prescience, you must weight certain important things that are required to get the clear prescience about what you have in your mind.

Know which types of products are most important to you and what type of services you hadn’t offered to your clients yet.

Know about your unique side and how your customers are describing your brand and set your goal for the next five years.

EXPEDITION

Your expedition is the purpose of your corporate identity and it must be the simple and straight message.

During the designing and development of your expedition, you must address yourself about what your company needs and why people must buy from your brand and not from your competitors.

QUINTESSENCE

It is a part of your development and designing of your corporate identity.

It represents the spirit of your brand and describes your company with a single word.

While going with the Quintessence, you must know about the customer experience with your brand and what type of emotions they are encountering with your brand content. Describe your brand personally.

PERSONA

The way your brand interact, behave, act and react reveals your Brand persona which plays a vital role in corporate brand identity. So, build a strong persona for your customers.

PRACTICALITY

The value of your services and products in the present market, as well as the promise you made and the care you are providing for your customers, must as script your company.

Transforming your brand Identity towards marketing with video

Define your project and the message you want to deliver and positing you want to reach. try different video marketing scopes to establish a strong identity across the web.

The Web is like an ocean where you must be with hope while you are marketing though you didn’t see any land while traveling.

You must need great patience and put the best effort to reach the land safely with success flag. After you have defined and developed your brand identity, it is very important to continue the same with your video marketing efforts.

“Video is a great medium” this is what every marketer say when it is all about video. Yes, it more than that if and only if you have utilized with all your power and resources.

Try different resources and types

There are several types of video content format for your corporate marketing.

Corporate explainer videos…

Product videos…

How to videos…

Testimonial videos…

And much more…

Know your requirement and targets for your brand to build a strong leads and sales conversions.

You all know about the different types and the purpose of the types of video content for your company. So, go for the best to be the best of rest.

Social media video

Social media platforms are the best video publishing sites to reach the audience.

As wool can’t be marketed in Antarctica, you must go where your targeted audiences are. So, make it clear about choosing the platform for your targeted audience and make your step towards marketing on social platforms like Facebook, YouTube, Vimeo, Dailymotion and much more.

Thinking about hiring an agency for video marketing?

Hiring an agency for your video marketing is not a bad idea unless you chose the right one for your requirements.

Search for the best along with your budget under concern. Video marketing is a part of digital marketing and the approaches are different and the tactics too. But, they all depend upon your branding and your mission.

How To Use YouTube To Sell Your Brand

Many businesses are now latching on to the idea that using YouTube is a great way to promote their product, be it the latest in technology, or handcrafted t-shirts and Jewellery. If you have something to sell, now it is the time to consider showcasing your product to the billions of YouTube users around the world.

Here is a beginner’s guide to understanding how it can work for you.

Hire an influencer

You may not be confident in posting your own video to the site. Don’t worry; many people feel the same way you do. For that reason, they hire people known as YouTube influencers, people with a large following behind them. These YouTube stars are often happy to endorse a product, for a fee or the opportunity to keep the item they are promoting.

Using packaging to reflect your brand identity, let your product be part of the unboxing culture prevalent on YouTube at the moment. People are gaining millions of subscribers by just opening boxes and revealing what is inside, from kids toys to the latest in technology. If it can unbox, somebody is already doing it on YouTube. It’s like Christmas morning all over again.

Creating your video

If you have plucked up the courage to make a video, there are several things you will need to get started.

You will need a recording device. A smartphone comes with an inbuilt video camera and is both lightweight, portable and easy to use. However, the audio and video quality may not be ideal for a professional presentation. A better option is to purchase a camcorder, for which you will also need a tripod to stand it on and a good quality microphone so your voice can be heard clearly.

While many YouTubers film from their bedroom, this may not be right for you. The room should look uncluttered, allowing the focus to be on you and the product. You should also keep out natural light and purchase incandescent lighting for a more professional feel.

When recording your video, it is wise to plan what you are going to say. However, provided you are not conducting a live stream, you have ample opportunity to record and re-record until you are happy with the finished product.

Keep your video short and to the point. With the vast amount of content already on YouTube, people quickly become bored and click to the next video in the row. Keep it relevant, in the form of a tutorial in how the product can use, or as a sales pitch telling the viewer why they should consider your brand.

When completed, use video editing software such as iMovie on the Mac or Movie Maker on Windows, to add the finishing touches to your video. Then transfer it to your computer, set up a Google account if you don’t already have one, and upload to YouTube.

Your job isn’t over, share your video on social media and consider making other videos to build a legion of subscribers.

Approach and hire the best agency that fits your plan and makes sure you must not fit their service packages and you must fit into your own package by concerning all the key elements you require for your strategy.

Finally, build your corporate identity with video marketing by starting your strategy from brand identity.

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