Stay ahead in the digital ad space with expert insights on video advertising! Explore AI-driven ad strategies, programmatic video, social media ads, and performance-boosting techniques to maximize ROI.
Video commerce is a new concept emerging as we're able to connect more and more devices with the internet. AI-powered shoppable video is a new way for brands to showcase products and generate sales on their website or app. The AI-powered…
OTT video services suffer from high churn rates, costing the industry billions. This blog post will explore strategies for reducing OTT video services churn. The first strategy is to reduce costs by providing an affordable service with…
The introduction of automation is a new horizon for companies looking to save time and maximize profits. Video Automation, the latest innovation in video creation, is available to businesses ready for change. This blog post will explore…
Have you ever wanted to produce a 360° video but don't know where to start? In this post, we'll discuss the equipment and techniques that will give you the best results. We'll also share some of our favorite 360° videos that showcase…
Video analytics has been the bedrock of security for years. It is used to spot anomalies in video footage, identify intruders, or track suspicious activity. The problem with traditional methods of video analytics is that human-generated…
The Metaverse is the concept of a shared, immersive virtual space. It's also what we're all working to create! Our team at Drift has worked hard with our partners to make this vision a reality. Imagine logging in and seeing your friends'…
A great design should create a seamless and engaging experience for the user. When designing an OTT platform , we think about what we want our viewers to feel when they first open the app and how it will look as they continue to use it.…
The rise of artificial intelligence has changed many aspects of our lives. One such change is video editing software. Artificial intelligence is starting to interact and even replace people in some cases when it comes to running simple…
By now, you've probably seen the latest technology trends in video marketing. You know that there is much more than just Facebook and YouTube for your social media strategy. With so many options available, it can be hard to choose which…
It's a new year, and you're ready to start a business. You know how important it is to build your brand on social media, but what about Livestream shopping? Livestreaming was trending in 2019, with people like Kylie Jenner making millions…
