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Over-the-top (OTT) streaming has become increasingly popular in recent years. OTT offers consumers an alternative to traditional cable TV, allowing them to access content on their terms without paying exorbitant fees or signing long-term…
As technology has become more accessible and the means to consume content has evolved, vertical video marketing and advertising strategies have become increasingly popular with brands looking to reach their target audience. The…
A video is a potent tool for account-based marketing (ABM). It allows you to create personalized messages that are more engaging and memorable than traditional methods. Video can help you generate more leads, build relationships with…
Owning the airwaves is an integral part of any political campaign. With the rise of streaming services, campaigns can now reach a larger and more diverse audience than ever. But how do you get the most out of your Over-the-Top (OTT)…
Over the Top (OTT) platforms are becoming more popular for people to access content. It is especially true for regional OTT platforms, which provide localized content that caters to their target audience. However, with such fierce…
Over the last decade, streaming media platforms such as Netflix and Amazon Prime Video have become increasingly popular in India. But what about regional OTT platforms? As more people watch digital video content from home, regional OTT…
This paper aims to help content creators and advertising professionals create compelling ad-supported content that can be dynamically inserted at the right moment in a linear video. We will cover the basics of dynamic ad insertion, how it…
How can you ensure your programmatic video ad stands out in a sea of online video content? By following some simple creative best practices, that's how! You can create video ads that are eye-catching and effective with little effort.…
It feels like Addressable Video Advertising has been around forever, and it's hard to believe it wasn't until recently that we could target ads to specific households. But with the technology finally catching up, businesses of all sizes…
OTT header bidding is a way for ad exchanges to offer inventory to buyers before the traditional waterfall process. It allows for real-time ad inventory bids, improving fill rates and generating more revenue for publishers. We will…
