Streaming platforms, subscription economics, FAST channels and the business of over-the-top TV.
YouTube and Connected TV (CTV) have become the two most popular advertising platforms for businesses in the digital world. Both channels offer extensive reach to their audience to advertise their products or services. However, companies…
Have you ever experienced buffering when watching a 360-degree video on your device? Or have you noticed how the video quality may decrease or increase depending on your internet speed? Adaptive Streaming of 360-degree Videos with…
In a world where eCommerce is booming, businesses continually seek new and innovative ways to engage with customers. LiveStreaming AI-generated clones have recently emerged as a potential solution, offering a new avenue for customers to…
The advent of live video streaming has revolutionized the way we consume content. As more and more businesses and individuals look to live streaming to reach their audiences, choosing the proper streaming protocol cannot be overstated.…
Artificial Intelligence (AI) is transforming our world in unimaginable ways. From medical diagnosis to self-driving cars, AI is reshaping every industry to become more efficient, accurate, and seamless. Another industry that's rapidly…
Live streaming has wholly revolutionized how companies reach and engage with their audiences. With the rise of vertical video, it's more important than ever for brands to adapt and optimize their content for this format. We'll share some…
The rise of connected TV (CTV) and over-the-top (OTT) streaming services has revolutionized the entertainment industry, leaving traditional TV slowly fading into obscurity. The shift to digital and on-demand viewing has created new…
With people spending more time at home, connected TV (CTV) viewership has skyrocketed in recent months. According to Nielsen, it's estimated that CTV usage increased by 81% between February and April 2020. Considering this growth, it's no…
Video streaming has become an integral part of our daily life. It is used not only for entertainment but for education and business purposes. However, one of the main challenges of streaming is low latency playback. Imagine watching a…
As traditional television viewing continues to decline, more people are turning to Connected TVs (CTVs) as their primary source of entertainment. As a result, CTV advertising has gained popularity among marketers hoping to reach their…
