It’s hard to believe that Video Shopping has only been around for a few years. The trend has taken off, with more and more shoppers using this platform to buy what they need. What will the future of live video shopping look like? Here are some trends and predictions for 2024.
There is no secret that online shopping is in spike. A recent study shows that 82% of shoppers prefer to buy things online. But what does the future of online shopping look like? In this blog post, we’ll take a closer look at live video shopping and predictions for its growth in 2024. Keep reading to learn more!
Live Video Shopping Trends and Predictions for 2024
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- The number of video shoppers will increase
- Shoppers will spend more money on clothing and accessories
- Video shopping will become a mainstream way to shop for groceries, household goods, and other items
- Clothing retailers will use augmented reality in their stores to help shoppers find clothes that fit them better
- Video will be the most popular way to shop
- More people will use their phones to shop than desktop computers
- Online shopping will continue its downward trend, with more and more shoppers opting for in-store purchases
- Personalized video ads will become a significant revenue stream for retailers
- Live video will be a significant component of e-commerce
- Consumers will have more control over what they want to see, and the ability to switch between multiple live streams at once
- The number of people using mobile devices while watching live videos will increase from 25% to 50% by 2024
- Growth in the use of augmented reality (AR) and virtual reality (VR) technologies for shopping purposes is expected to grow exponentially
- The growth of live video will continue to grow exponentially
- Video content will be more interactive, allowing viewers to engage with brands and influencers in real-time
- Brands are expected to use live video for marketing purposes more often, as it is an effective way to reach customers on a personal level
- Live video shopping will become increasingly popular among millennials who want instant gratification
- People are more likely to buy products if they can see them in action
- There will be a rise of new social networks that only allow people to shop on them
- Brands will start using artificial intelligence and machine learning to create personalized experiences for their customers
- Live video will be a significant player in the retail industry, and brands will use it to interact with customers
- Brands will also use live video as a way to market their products
- Shoppers can expect more personalized shopping experiences from retailers that offer live video chat capabilities
- Retailers will start using artificial intelligence (AI) to help shoppers find what they’re looking for
- Retailers will use live video to show off products and provide a more interactive experience for customers
- Live video will be used in tandem with augmented reality so that you can try on clothes from home
- Brands will have influencers do live videos of their products, which will help drive sales
- You’ll be able to buy anything from clothing to makeup through live video this is already happening with some companies like Sephora
- Live video will be the most popular type of content on social media
- Brands will use live video to sell products and services
- The number of people watching live videos will increase by 50% in 2024
- Social media platforms will continue to integrate video-sharing features
- Growth of virtual reality and augmented reality technology will lead to more immersive shopping experiences
- eCommerce sites will offer live customer chat to answer customers’ questions about products
- Personalized online shopping assistance, such as product recommendations based on browsing history, will become the norm
- More and more people will be shopping on their mobile devices
- Consumers will demand faster delivery, with the average expected time frame being 2-3 days
- There will be a shift in online shoppers from desktop to mobile browsers
- People will start to use voice search for product information instead of typing it in or scrolling through results pages.
- Mobile video shopping will be the norm by 2024
- People will buy more clothes and shoes online, not just electronics
- There’ll be an increase in automated customer service chatbots to answer questions about product information or order status
- More brands will be creating their live video channels
- Live streaming platforms will continue to grow in popularity
- Brands that are not on social media will start using it more
- People who use live video shopping services often purchase higher ticket items than those who do not
- Mobile live video marketing will be a crucial strategy for brands to engage with their customers
- Customers are looking for more personalized experiences, so retailers will have to personalize their offerings and customer service
- Customer reviews on social media are becoming an increasingly important factor in making purchasing decisions
- Live video shopping will be the norm, not the exception
- More people will have live streaming platforms on their phones
- Retailers will start to offer more incentives for purchasing products through live video streams
- People who shop online and want to see a product in person before they buy it will use live video shopping as an option
- Facebook will be the most popular platform for live video shopping
- The average number of viewers for a live video shopping broadcast will increase to 10,000 people by 2024
- There will be an increasing trend in virtual reality content and augmented reality content
- It is predicted that by 2024, over 25% of the population will have access to 5G networks
- Online shopping will be the number one way to shop
- Customers will want more interactive experiences with their favorite brands
- People will expect a personalized experience when shopping online, and not just general information on product pages
- More people will start buying products from mobile devices because they are always on the go
- Online retailers will use live video to answer customer questions
- Live video will be used for tutorials and demonstrations of products
- More people will purchase goods with the help of a personal shopper
- Consumers will need more privacy when shopping online, so they’ll use virtual assistants
- More people will be shopping from home
- People will be more likely to buy clothes and accessories online
- Online retailers will need to provide a better customer experience than in-store retail stores, such as free shipping or same-day delivery
- More and more people will be using their smartphones to shop
- Consumers will continue to buy online and pick up in-store
- Live video will be a significant player in the retail industry
- Consumers will want to know where their products are coming from and how they’re made, so more brands will start using live video to share that information with them
- Brands will use live video for customer service purposes as well- if someone has an issue with a product or needs help, for example, they can reach out to the brand through social media and get assistance via chat right away.
Conclusion:
Video has become a staple of our digital marketing strategy at the company. We know that customers are increasingly turning to video as their first point of contact with brands, and we want them to have the best possible experience before they make any purchase decisions. Let us know if you’re looking for help incorporating live video into your web design or SEO plan!
Our team is ready and waiting to partner with you on an innovative new way to connect with customers in real-timeworldwided. Contact us today if this sounds like something worth exploring more deeply together!
