Streaming platforms, subscription economics, FAST channels and the business of over-the-top TV.
According to Parks Associates, nearly 60% of U.S. broadband households have an OTT-enabled TV. But what does that mean for content providers who want to deliver their applications to these devices? The answer is device fragmentation.…
The term "OTT" stands for "over-the-top." In video delivery, OTT refers to delivering video content over the Internet without a traditional cable or satellite TV subscription. OTT video delivery has recently seen a surge in popularity as…
As the world of sports evolves, a new phenomenon is emerging, OTT sports. This term refers to delivering sports content over the Internet, bypassing traditional television and cable providers. While this new way of watching sports has…
If you're unfamiliar with OTT, it stands for "over-the-top." It refers to delivering film and TV content via the internet without a traditional cable or satellite subscription. In other words, think Netflix, Hulu, Amazon Prime Video, etc.…
As the world of online streaming continues to grow and evolve, so does how we measure and analyze our viewing habits. OTT (over-the-top) analytics is a relatively new field that deals with the specific challenges and opportunities posed…
It's recent times streaming services especially OTT platforms like Netflix and Hulu have been taking over in recent years. Increasingly people are cutting the cord and ditching their expensive cable packages in favor of cheaper, more…
In the past few years, we've noticed a dramatic shift in how people consume content. No longer are people tethered to their television sets to catch their favorite shows, now, they can watch whatever and whenever they want on any number of…
It's no secret that the film industry has been hit hard recently. With the increased streaming services like Netflix, Hulu, and Amazon Prime, people are increasingly willing to be at home and watch movies and TV shows from the comfort of…
Suppose you're thinking about launching an over-the-top (OTT) content platform, congratulations! You're about to enter a growing and exciting industry. According to a report from Digital TV Research, the number of global OTT TV and video…
OTT content providers are always looking for new ways to grow their subscriber base and generate more revenue. The blog post will explore some top strategies for doing just that. Whether you're looking to increase customer loyalty or…
