Streaming platforms, subscription economics, FAST channels and the business of over-the-top TV.
Streaming video over the Internet is a common practice these days. Many different protocols use for streaming video, each with advantages and disadvantages. We will look at the four most popular streaming protocols and compare them. Which…
As connected TV (CTV) becomes more pervasive, it's important to understand how to measure its impact on advertising campaigns. In this blog post, we'll explore how ROAS, CTV, and attribution can be used to analyze the performance of CTV…
OTT platforms are becoming increasingly popular for watching TV and movies. But what are the technical challenges of OTT platforms? The blog post will look at some critical issues that must address to create a successful OTT platform. OTT…
OTT video transcoding is becoming increasingly popular as streaming video services become more ubiquitous. But what benefits does live video transcoding offer over other methods of delivering video content? Keep reading to find out. One…
OTT platforms embrace branded content to differentiate their services and attract new users. By creating original programming featuring well-known brands, these platforms can make it easier for viewers to find the content they want while…
OTT and CTV are two different types of video services, but many people don't know the difference between them. In this blog post, we'll explain the critical differences between OTT and CTV so you can decide which service is exemplary for…
OTT platforms are experiencing rapid growth as viewers shift away from traditional cable and satellite TV. But with this growth comes new challenges in terms of performance and scalability. Adopting a cloud-native architecture for your…
OTT advertising is becoming an increasingly popular way to reach consumers. It allows advertisers to target specific audiences with tailored messages and can be highly effective in terms of ROI. But creating effective OTT ads isn't always…
In today's digital age, everything is online. There's endless content, from movies and television shows to music and books. And one of the most popular ways to stream content is through video on demand (VOD) streaming services. So, what…
OTT (over-the-top) services such as Netflix, Hulu, and Amazon Prime Video have disrupted the traditional TV viewing experience. By offering viewers a more excellent choice in what they watch and when they watch it, OTT services have…
