Streaming platforms, subscription economics, FAST channels and the business of over-the-top TV.
OTT header bidding is a way for ad exchanges to offer inventory to buyers before the traditional waterfall process. It allows for real-time ad inventory bids, improving fill rates and generating more revenue for publishers. We will…
OTT platforms continue to be a popular choice for entertainment. While the major players in this market have been around for some time, new entrants are beginning to make their presence known. It could result in some changes in how the…
OTT platforms are becoming increasingly popular, with people using them to watch TV shows, movies, and live sports. While they can be a great way to enjoy the content, they can also be frustrating because of the number of glitches. That's…
Today, there are numerous ways to watch television. Traditional cable and satellite TV providers still exist, but there is also a growing market for over-the-top (OTT) content streaming services. These services allow users to consume…
Hackers are always looking for new ways to exploit internet-based platforms and services. If you run an OTT platform, it's essential to take steps to protect your service from these threats. We'll share some tips on how to do just that.…
It's no secret that streaming services are quickly replacing traditional cable TV. A recent study found that one in five U.S. adults now watch streaming television instead of cable. And while this is excellent news for consumers, it's…
Video streaming app development is rising as more people use their smartphones and other devices to watch video content. If you're looking to develop a video streaming app, it's essential to include key features that differentiate your…
As artificial intelligence (AI) begins to enter more and more facets of our lives, it is only a matter of time to shape the future of streaming entertainment. Some OTT platforms are already using AI to enhance the viewer experience. We'll…
In a Modern World where English is the dominant language, it can be difficult for content creators to break through the clutter and reach global audiences. However, this is changing with the rise of regional language OTT content. By…
When marketing your business, you want to explore every avenue possible to reach the most people. One method is live streaming. By using live streaming services, you can connect with potential and current customers in a dynamic way that…
