Video Performance Analytics

Top Video Monetization Trends To Look Out For In 2022

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Video content has been heavily on the rise in recent years, with more people consuming videos on platforms like YouTube and Facebook. Even though video consumption increases rapidly, it still accounts for less than 10% of internet traffic. With many brands looking to use video as a marketing tool, this number will likely increase in 2022. This blog post looks at some of the top trends that may shape how video is monetized over the next few years.

How do you think these trends will change your strategy when it comes to investing in high-quality video content? Share your thoughts below!

We look at the top video monetization trends to watch out for in 2022. The world of online video has changed dramatically since its inception, and it will continue to evolve in the future. We’ve compiled a list of six things you need to know about how your videos can be monetized today and what’s on the horizon for tomorrow. There is no excuse not to use every opportunity possible with so many options available!

Top Video Monetization Trends To Look Out For In 2022

  • Video will become the dominant form of content
  • More brands will be using video to reach their audiences
  • The number of videos uploaded every day is expected to grow from 1 billion to 2 billion by 2022
  • The average person watching a video on Facebook in 2020 will spend 20 minutes with that video.
  • Brands are expected to increase their investment in native advertising and branded content
  • More people will start using video as a means of communication- it’s difficult for people to lie when they’re on camera
  • As more companies create their video content, there’ll be an increased demand for video production professionals
  • With the rise in popularity of social media influencers, brands will need more ways than ever before to advertise their products or services.
  • Video viewing is expected to increase by 60%.
  • The number of people watching videos on Facebook will reach 1 billion in 2022.
  • YouTube has already reached over a billion hours of video watched per day, and this figure is set to grow even more in the future.
  • By 2022, it’s predicted that there will be nearly 2 trillion monthly views on Twitch – making it one of the most popular platforms for online video streaming today!
  • The rise of video content in emerging markets
  • Increased use of voice-command technology to control video playback on mobile devices
  • Adoption of augmented reality and virtual reality technologies, including 360° videos
  • Continued growth in popularity of live streaming services like Twitch and YouTube Live.
  • Native ads will be the main way for videos to make money
  • In-video sponsorship will become more popular as a means of monetizing content
  • Video creators will start selling their products and services to earn revenue from their channels, such as merchandise or consulting work
  • Brands are going to stop using pre-roll ads in favor of mid-roll and post-roll ads that can be targeted at specific demographics
  • Brands will start to buy ad space on the videos of their competitors
  • The number of influencers with more than 10 million followers will grow by 50%
  • YouTube’s new subscription service is projected to be a $5 billion business by 2022
  • There will be an increase in ads that play before and during video content
  • Advertisers are going to shift from traditional TV campaigns and print ads, which they’ll use as “marketing tests” for video ads
  • Increase in video ad revenue
  • More and more brands will use video ads to reach their audiences
  • Video creators will be able to create videos for advertisers and earn money through YouTube’s Partner Program
  • Facebook, Twitter, Instagram, Snapchat, and Pinterest all have plans to increase the number of video advertisements on their platforms
  • Video is the dominant content type on social media and will continue to be in 2022
  • Brands will use more video ads with interactive features, such as clickable buttons
  • Live streaming is becoming increasingly popular for brands and influencers looking to connect with their audiences
  • VR/AR technology will increase in popularity due to its ability to show viewers a realistic experience of the product or service being advertised
  • A focus on quality over quantity
  • More ads and fewer videos
  • Streaming services will be more popular than ever before, as they offer a more comprehensive range of content for viewers to choose from
  • More video creators will be demanding higher rates for their content
  • The rise of the influencer industry will cause a decrease in ad revenue
  • Video advertising on social media will become more common, with Facebook and Instagram leading the way
  • YouTube’s Adpocalypse has forced many YouTubers to turn to Twitch and other platforms for monetization opportunities.
  • The use of AI as a video-editing tool
  • Advertisers will be looking for more data about their audience, such as where they live and what they like to watch
  • Platforms will continue to work on reducing the number of ads that people see to make them more tolerable and less intrusive
  • The introduction of new types of videos, such as interactive content
  • The rise of long-form content
  • More influencer marketing campaigns
  • A shift in the focus to video production equipment and software over distribution platforms
  • Brands using more YouTube channels for product placement
  • Video ad revenue will increase by 60%
  • Advertisers will spend more on video ads than TV ads
  • More advertisers will start to use data-driven targeting, like Google’s DoubleClick Bid Manager or Facebook’s Audience Network
  • Brands and publishers will invest in live streaming video, with live content accounting for 40% of all videos created in 2022
  • Brands and publishers are expected to spend 41 billion dollars on digital video ads this year alone.
  • More video content to meet the demands of a growing global audience
  • Increased focus on mobile and social platforms
  • Video ads that are more personalized, interactive, and targeted
  • Advertisers will have access to better analytics tools for measuring ROI.
  • More video content will be created than ever before
  • Video distribution platforms like Facebook and YouTube will continue to grow in popularity
  • The number of hours watched on YouTube per day is expected to increase by 50-80% over the next few years
  • There are more than 200,000 channels with at least 1 million subscribers on YouTube
  • A new generation of creators with huge followings has emerged over the last 5 years
  • Platforms like Twitch have become mainstream streaming destinations for gamers.
  • Video content will be streamed in higher quality
  • Mobile video ads will be more prevalent than desktop ads, and they’ll be targeted to each user’s demographic
  • More advertisers are expected to buy into streaming video ad packages that allow them to target specific demographics or geographic areas
  • Advertisers will pay for the amount of time someone watches their ads, not just how many times an ad is seen (CPM).
  • Monetizing with subscriptions
  • Monetizing through partnerships
  • Monetizing through ads
  • Monetizing by selling products or services
  • Video on demand will be the most popular monetization model
  • Advertisers will start to invest more in video content due to its high engagement rates
  • Streaming services like Netflix and Hulu will continue to grow, leading advertisers to advertise more with them
  • More people are expected to watch shows on their phones than TVs by 2020.
  • Video ads will be more interactive, including games and quizzes
  • Video creators will have the option to charge for subscriptions or other premium content
  • The number of video uploads per day is expected to double by 2022
  • Video will be the primary form of content
  • Viewers are more likely to watch longer videos, but shorter videos will still exist
  • The most popular video length is 3-5 minutes
  • YouTube has a higher percentage of long-form video views than Facebook or Twitter does
  • Social media platforms are becoming less common for watching videos because people want to control their experience and time on social media sites.

Conclusion:

Video monetization has been a significant focus of the digital marketing world for some time now. It’s clear that video is here to stay, and it will only become more prevalent in our lives as technology advances. Whether you’re looking into creating videos best or determining what types of content should be included in your strategy, we can help!

Contact us today for personalized video monetization consulting services from experts who know what they’re talking about. We offer one-on-one consultations with knowledgeable professionals who have years of experience working on successful campaigns and developing winning strategies.

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