Video advertising is the best way to attract the consumers as well as to educate the consumers about their benefits on choosing particular products or services. The video is the right medium for mobile video digital advertising. The mobile videos are more engaging that can reach the full range of consumers across the globe. The usage of mobile devices has rapidly increased day by day, and smart mobiles became a part of digital marketing.
The technologies have significantly improved, and the consumers choose to buy some products by knowing some information from online about the particular company. The testimonial videos and product videos are playing a significant role in marketing and reaching consumers online. The videos are designed depending upon the mobile formats which can be played without buffering onto the mobile devices too. Even the Youtube platform also providing various features for the mobile-friendly videos and arrangements.
From the recent survey reports, it revealed that the users of mobile devices are watching nearly six billion hours of video on Youtube every year. This is a live example of the utilization of mobile video in the advertising era. The programmatic mobile video advertising also raises its importance along with all of these things. With the increase in mobile video advertising, employment opportunities also increased, and app developers are designing various apps for better advertising and consumers’ comfort. Now we see different online shopping sites in-app formats where we can buy our products directly from the concerned app through mobile.
Mobile Video Marketing for Brands
With the increase in usage of mobile devices with smart technology, the marketers targeted mobile video advertising to reduce the distance between the consumers and the marketers online. Through mobile advertising, the marketer can reach the consumer at their fingertips. So, every brand was targeted towards mobile video advertising today.
Video is the most compelling way of advertising as it is worth of thousand words and can reach the audience much better than any other form of advertising. Today marketers are approaching the developers and creating new applications for their branded services to reach the customers effectively. Many different types of applications are available in the stores which mainly created for mobile users. Even the mobile videos ads didn’t take more data plan and user-friendly.
Mobile video marketing services provided by the various service providers like DotnDot. The service providers help the marketer to reach their estimated sales leads to their business. With the developments in technology and digital marketing, various creative designing of mobile screens and easy access to the high definition videos on the mobile become easy today. So, brands are using various features of mobile technology, and they are reaching consumers with different apps and campaigns on mobile.
Mobile Video Marketing Services are:
- Video monetization on mobile
- Optimization of mobile videos
- Creation and working on ads
- Adjusting the bandwidth
- Mobile Video Analytics
Mobile Video Monetization
Monetization helps the marketers to achieve good revenue from the YouTube videos. The mobile video made the receipt of the marketers to the change and raised the level of marketing. The mobile devices enhanced the better growth and exposure towards the brand and improved the identity and reach of the ads to the ideal customers online. From various reports by the top companies, mobile videos enhance greater success and customer reach competing with the other devices. Nearly 6 billion hours of video watched from the mobile and tablet devices on YouTube. Many companies have reported that mobile video advertising and monetization helps to have a better customer reach.
Better User Experience
Nearly 376 million among the three billion dollars revenue accounted for the advertising and helps in achieving the better revenue from the mobile devices. It predicted that nearly 900 million downloads noted in 2014 through mobile. The app advertising and other campaigns are having a high reach through mobile devices. People are using mobile devices to watch videos and surfing the net, and the majority of people love to view and download apps. These tremendous changes in the marketing era and consumer behavior leads to mobile monetization.
The CPM and CPV rates have raised as mobile users have increased greatly, and due to the new features by the various leading social media platforms like Facebook which have started the autoplay video ads were also become optimized to mobile viewing and generating good revenues from the monetization of mobile videos
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