Facebook is the most engaging platform across the web which always updated with the new features for its users, advertisers, and marketers across the platform. The live streaming had become the most trending way as the majority of people are going live on their devices. The Livestream On Facebook allows the users to go live and broadcast their video with good quality from the mobile devices too.
Facebook 360-Degree Videos become the most buzzed news when YouTube announced on its platform and was again come forward with the announcement of the Facebook platform about its new 360-degree video features recently. 360-degree videos are getting more prominence today on various platforms and slowly entering into the video advertising industry.
Table of Contents
- Ways To Promote Facebook Live Stream
- Content Marketing Using Facebook Live Video
- Facebook New Broadcasters Tools For Engaging Live TV Audiences
- Facebook is New Live Streaming For Brands
- How Facebook Live Streaming Could Help Media Broadcasters
- Introduction to Facebook 360-Degree Videos
- Oculus Video To Feature Facebook 360° Content
Ways To Promote Facebook Live Stream
Manu of you thinks that live stream can’t go viral across the platforms as it can’t notice by the massive audience across the web like standard video on video platforms. But, it is not at all true; the live streams can receive great applause from the audience if you can follow the following ways to promote the Facebook live stream on the platform.
Notify your fans about your live stream:
Post the timeline with your upcoming live stream date and time and also tell them about the theme of the live. It is the best way to make your first step in promoting the live streaming online.
Request the users to subscribe:
Call your fans and friends to get subscribed to your live to receive the notifications about your upcoming stream across the platform which can help them to watch your stream on time. Also, don’t forget to intimate them before an hour to start your live stream.
Send email notifications:
Send them email notifications and don’t let them go on any platform and you just connect with them notifying your stream. It helps you to grab the audience towards your stream.
Promote your live streaming across the other social media platforms like Twitter and also start the excellent conversation and discuss your upcoming live stream.
Content Marketing Using Facebook Live Video
We all know that Facebook had announced its live video application which is similar to the apps like Periscope, Meerkat, etc. This live video tool is now mattered big for companies, business and individuals to go with the audiovisual content in real time across the Facebook pages and profiles of the Facebook platform in real time. It can explore the opportunities for the better interaction and diversification of the content within the community. Here are some practical ways for marketers to use the Facebook live video tool.
By posting moments:
The Facebook live video allows the users to share the day to day moments by posting the live videos, photos, and texts. It paves a new way for marketing with real-time hashtags in which the users can leave a comment which enables the quick interaction between the audience and marketers too.
Digital marketers can go with the live broadcasting of an event and can ask the users to interact with the live video by linking the comments. Marketers can have the choice to encourage their community towards the live by attracting them with new contests by using the Facebook timeline sweepstakes tool.
Promotion of events with latest updates:
The company is holding an event for its brand or product, then the digital marketers can utilise the Facebook live video tool for promoting the online activity. By uploading the media on to the Facebook live video tool in real time which can improve the conversion rates.
Go to live training events, webinars to grab audience attention:
Go to live training events and request the audience for their comments and feedbacks, go with the live webinars on your products for marketing.
Facebook New Broadcasters Tools For Engaging Live TV Audiences
People are sharing their favorite shows or contests on the Facebook platform during the broadcast. The television viewers are connecting with the platform during their live favorite programmes.
More than 86 percent people are connecting with the social networks while watching the Television.These made the Facebook platform to get enable the broadcasters to enhance the better experience to the viewers by participation in real time along with all-time engagement of the people on its platform.
Facebook New Tools:
The Facebook platform has made some changes to its existing products on its platform to help the broadcasters to engage their fans towards the programming as it also matters for presenters to engage the audience towards them.
With the new media solutions program on Facebook allowing the broadcasters with their audience by providing them three ways to get connected with people on Facebook.
The broadcaster can engage with the audience by inviting their fans to be a part of programming and get connected, and even the pilling and voting solutions help them to know the audience connectivity with their shows.
The hashtag voting particularly designed for the awards and the shows. The custom icons are also helpful to the broadcasters on the platform.
Facebook is New Live Streaming For Brands
The Facebook platform was updating its platform and related applications frequently to enhance the platform s development. The platform already acquired its place as the best platform for good video conversion rates.
The platform has recently announced the live streaming service that was rolled out towards the verified pages on the platform. The Facebook platform has implemented several strategically developments in the video features. The live streaming has raised its popularity with the new applications like Periscope, Meerkat, etc.
Facebook live streaming services for brands:
The Facebook platform has built with the user base which allows the brands to reach the large audience. The platform was suggesting that the owners of the pages can utilise the live streaming services to target their potential audience across the countries.
The feature is available for all iOS platform users. This service is very interactive for the brands to make their target clear.
By using this service, the owners of the page can publish the video by selecting the live video to shoot the video. The users can be allowed to add the descriptions also. The application provides the details of the viewers and their names of verified members who are watching the show.
The numbers of viewers also given along with the enabling of the comments. The broadcast will not get removed and will stay remained on brand s pages. This feature can help the brands to get connected with the viewers real time in the comments section.
The revealing of the verified people who are watching the show can also be beneficial to target them directly towards the brand on Facebook platform.
How Facebook Live Streaming Could Help Media Broadcasters
Facebook live streaming was introduced to control the bandwidth and to set the higher standards for the video streaming across the platform with less noise in a news feed. Facebook had started its live streaming since December previous tear.
It had tested the usability and popularity of the membership. The new monetisation is coming forward with the E! Online which has announced its live streaming show is a daily series known as Live from E! Across the Facebook platform.
The Facebook was getting a daily live talk show from the NBC universal. E!, Cable network which pushes a premium programming to the live streaming service on Facebook platform.
Facebook platform have stepped up the efforts of the TV networks and other media companies, sports leagues and as well as the celebrities to go live the content to world’s most significant platform. Facebook is planning to expand its new features and supporting the media broadcasters to broadcast different shows with good quality.
Introduction to Facebook 360-Degree Videos
The 360-degree videos on the Facebook platform are may not be a wholly based on the virtual reality but, they are easy to create now and can be viewable on the web browsers of the smartphones.
So, very soon the 360-degree videos will be trending on the Facebook news feeds. The new format of 360-degree videos matches precisely with the name 360 degrees. Yes, the viewer can watch in any direction they can rotate their smart devices.
The users can swipe on the screen and can move the display according to their comfortable angle and direction. Facebook didn’t make these entirely virtual for make the audience more comfortable along with the creators.
Facebook has also introduced the 360-degree videos along with the tools like Sphericam 2 which is the name of a camera that costs 1000 dollars. This camera is designed to shot the 360-degree videos correctly, and anyone can buy this camera to upload the videos in 360 degrees on YouTube platform as well as on to the Facebook platform.
Now, Facebook was encouraging its users to upload the 360-degree videos on its news feeds. This feature will start within a few days. This feature is expected to bring a significant change on the Facebook platform and supposed to trigger the growth of the platform shortly.
Oculus Video To Feature Facebook 360° Content
Oculus is a US based company related to the virtual reality. The company has recently announced the new oculus video which offers a Facebook tab that allows the users to connect with the Facebook and also allowed to open the accounts which can enhance the personalised feed relating to the virtual reality content.
The new feature can help the users to access the content and can share the videos from the Gear VR directed to the Facebook platform while using the headset. It is the first time that Facebook platform has collaborated with the Oculus Company for the viral reality. So, the platform is –planning to bring the Virtual reality video content to its news feed.
It is a new move a step forward by the Facebook in a video. This level can initiate the things and introduce the new formats with immersive short films and the animations. At present, the videos that are debuting on the Android and web allows the change of view of a field by just tapping on the screen.
Facebook platform is also planning to offer some hints about the plans of Facebook that evolved in the news feed into two-dimensional views. The users can be allowed to publish today but the iOS users cannot access now, and very soon the feature can be available for iOS users too.
Facebook is not the first one to introduce the 360-degree videos on its platform. it is the video giant YouTube platform that has offered 360-degree videos, and now the same 360-degree video was working similarly on Facebook page which can be tapped by turning the phone in sideways to explore the content.
The Facebook news feed is always upwards with the one billion people every month which are the best chance for the platform to reach the large audience which can break through the mainstream on the platform. The above content is an ultimate guide to the Video streaming users know How to Go Live using Facebook and related video streaming apps.