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The rise of OTT streaming platforms has boosted the media and entertainment industry. However, it has also brought a unique set of challenges, not the least of which is testing. This blog post will explore why trying an OTT platform can…
If you're a TV app developer, you know there are two main ways to develop an app for the platform: a native Android APK or a WebView. Both have pros and cons, but in this blog post, we'll focus on the four reasons we think native Android…
According to Parks Associates, nearly 60% of U.S. broadband households have an OTT-enabled TV. But what does that mean for content providers who want to deliver their applications to these devices? The answer is device fragmentation.…
The term "OTT" stands for "over-the-top." In video delivery, OTT refers to delivering video content over the Internet without a traditional cable or satellite TV subscription. OTT video delivery has recently seen a surge in popularity as…
You've worked hard to perfect your new product. You've slaved away for months (or maybe even years) to get it right, and now it's time to show it to the world. What is a better way to do it than a Livestream? Livestreaming is a great way…
As the world of sports evolves, a new phenomenon is emerging, OTT sports. This term refers to delivering sports content over the Internet, bypassing traditional television and cable providers. While this new way of watching sports has…
The world of television is changing rapidly. Latest streaming services are popping up left and right, and traditional cable companies are feeling the pressure. To keep up with the competition, TV measurement data need to evolve along with…
The way we watch TV is about to change, thanks to 5G. For those who don't know, 5G is the next generation of wireless technology that promises faster speeds, lower latency, and more reliability than ever. What does that mean for TV? In…
The video-on-demand (VOD) industry is booming. In 2020, the global VOD market was valued at $70.5 billion and was expected to reach $159.3 billion by 2025, growing at a CAGR of 17.4% during the forecast period (Source: Mordor…
How can you ensure your programmatic video ad stands out in a sea of online video content? By following some simple creative best practices, that's how! You can create video ads that are eye-catching and effective with little effort.…
