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How Virtual Reality Will Transform Video Advertising

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Virtual Reality is the latest technology that is going to create significant changes to the digital world in the coming years. Facebook brought the attention of the audience to Virtual Reality  when it purchased Oculus. After this, Google, Samsung, Microsoft, and Sony followed Facebook and made investments in this technology.

Online video is compelling, and marketers are going to spend more on digital video ads more in the coming few years. The Virtual Reality live video offers a high degree of interactivity with consumers. The broadcaster can get insights into how the audience is responding to their content.

Virtual Reality Video Trends

Virtual Reality video at low-end was introduced to masses in 2015. People realize the value of VR in digital marketing. The mobile-driven Virtual Reality is going to introduce the technology to more people in the coming days.

The first VR cinema is going to be set up in Amsterdam this year. Similar locations are going to open in various cities such as Paris, London, Madrid, and Berlin. Another trend in Virtual Reality is drone races. Many games are going to come out on VR platforms.

Major technology companies are gearing up to develop VR content and a tech war is going to begin. However, it is good for the consumers as the VR product releases will accelerate. Another trend expected this year is the headsets going mainstream. These will hit the consumer market, and many options will be available. Smartphone-based head gear VR will also be made available to the consumers.

How Virtual Reality will Impact Video Advertising Market

Virtual Reality offers great opportunities to connect directly with the audience from the brand perspective. VR is being used by many popular brands to create successful video campaigns. The common problems of brands when it comes to digital video advertising campaigns are failing to engage the audience, customers not recalling the marketing campaigns and little advantage over competitors.

Virtual Reality solves all the above problems of the brands related to digital advertising. To view the Virtual Reality content, the user has to wear the headset, which will prevent distractions and helps pay more attention to the message. Virtual Reality delivers the message strongly and can result in behavior change. VR experience is going to be in the memory of the user for the longest time. Since VR is a novel idea in digital advertising, early adopters can benefit than the competitors who are yet to adopt this technology.

Virtual Reality Advertising Trends

The growth of video in the past few years is very rapid. Marketers using Virtual Reality is a new trend in video advertising. Retailers of any size are using Virtual Reality to provide their customers with VR experience and thereby get benefits. Test drives are essential for automotive brands. Virtual Reality is going to be the next generation of test drives as it fulfills the feeling of consumers experiencing the vehicle personally on the digital level. Volvo was the first to adopt this technology. It developed a Volvo reality app that allows taking a virtual test drive of one of its models.

Food and Beverage are another industry that is adopting Virtual Reality to satisfy the craving and novelty of the consumers. McDonald embarked on Virtual Reality. A complementary app requires to download, and special meals can purchase.

Virtual Reality is a marketing tool for brands for many brands. Virtual Reality allows brands to increase consumer attention to their content. The consumer transported to a fascinating world through Virtual Reality, and this captures the consumers on an emotional level and drives them to take action.

Browse Web In Virtual Reality Video Using WebVR API

Virtual Reality was changing the world towards new ways. The VR applications and the cameras are still trending with new concepts across the web. When it comes to VR on the web, it is a wonderful experience when it comes to the web as it powers the web to work across the browsers and as well as the hardware that can be accessed with one click. The VR developers are planning to see the new virtual web world with multiple ways to reach the things with headsets using the single application.

Developers are testing the beta for Android with Chrome 56, and web developers are focusing on the origin trail and WebVR API. The Web VR API provides the complete access to the input as well as the capabilities of the output of Virtual Reality supporting devices.

WebVR API:

The new WebVR API is the JavaScript API which provides access towards the Virtual Reality devices like Oculus Rift, HTC Vive, etc. in the browser. It is considered to be the central API for the information capturing across the VR devices on computers and headsets and converts the information to the user data which can be utilized for the gaming and other apps efficiently.

The webVR API can be utilized with the two concepts one is to send the stereoscopic images to the lenses in the headset and the positional data receiver for the head from the sensors which can be handled by the HMDVRD

It is presently available in the Firefox nightly builds and can get the latest device which enables the builds.

to add the WebVR to the mobile compatible site, then you need to use the WebVR polyfill to support the cardboard mobile devices for both iOS as well as the Android platforms.

A-Frame, visor are some of the platforms that are utilizing the webVR technology.

Therefore the web VR is evolving with new changes accordingly to the feedback of the developers to enable the default pages and is extended to the desktop platforms as well as the supporting devices in future

Kodak Pixpro SP360 4K Virtual Reality Camera [Review]

Every day, we are looking for something new and creative trends that are ultimately different from the used versions. In that view, the Kodak has brought up the extremely amazing device Kodak Pixpro SP360 4k virtual camera. By comparing others, this is completely uniquely designed by adding special features.

As the name itself defines the word Virtual Reality in 360 degrees containing the high resolution of 4k service. We can have more support from this that we never experienced before.

Features of Kodak Pixpro:

It supports Facebook 360 degrees and YouTube 360 degrees.

The circular video resolution is 2880×2880 30fps, 1072×1072 30fps, 1440×1440 fps and 2048×2048 30fps.

We can find very wide angles with the unfolding of an image to explore 360 degrees.

It can be helpful to fix any tripod that we want to use.

It has the facility of NFC to exchange the data with nearby devices.

We can use standby remote control to operate in moving position.

It has 235 degrees two lens to view the field by covering all angles and it supports the UVC of USB while recording.

The additional feature is live streaming through wifi also done.

It is more flexible to record selfies and it has been provided with the ports like a battery, USB and micro SD of 128 GB.

We adjust the perfect sound alignment for the video we made.

Wireless operation can be done with device apps of ios and android.

Stitch software of Mac and Pc are fixed in it.

Availability:

The Kodak Pixpro SP360 4k Virtual Reality Camera is available in two categories of premier pack and dual pro pack.

Premier pack:

In this we can get SP360 4k action camera, standard housing-B, bar mount, suction cup mount-A, protective covers, accessories tool, curved and flat adhesive mount-a and cleaning cloth.

Dual pro pack:

2-SP360 4k action cameras, remote control, battery, nylon wrist strip, cleaning cloth, suction cup mount-A, protective covers, standard housing-B, dual camera base mount, selfie stick and remote control mount are available while purchasing.

To have the high-quality video to elaborate the tours by visiting exciting places just go and get the Kodak Pixpro SP360 4k Virtual Reality Camera. This might be helpful to the vloggers to grab the audience.

Advantages of Nokia OZO 360 for Virtual Reality Video Creation

With the technical advancement, there is hue and cry about the 360 degrees Virtual Reality. Also called VR, this concept has been gaining momentum. As the viewers will have better enjoyment, VR is viewed with high expectations. There are so many hardware makers already competing for their share in the VR hardware market. Nokia introduced its new hardware product called Nokia OZO 360.

One of the initial launchers of VR enabled device is Nokia OZO 360. Fully understanding the requirements of 360 degrees VR, Nokia included the following interesting features in Nokia OZO 360.

Advantages of Nokia OZO 360:

Video sensor: progressive scan

Video sensor array: eight, synchronized, 2Kx2K sensors

Video area coverage: Full spherical, 360 x 180 degrees.

Minimum imaging distance: 0.5 m/ 20” (spherical video coverage)

Lens angle of view: 195 degrees per lens.

Audio sensor type: Omni-directional, solid state

Nokia OZO 360 went on record to claim that their ultimate goal for VR is to create tools for the most brilliant, creative people in the world. A quick look at the above specs clearly indicates that the Nokia Ozo comes with all the features required to make the VR experience one of the most exciting. The device comes with inbuilt features – both video and audio – suitable for presenting the best VR experience & and also enable the creators to tell their stories through VR.

To make the product more widely available, Nokia is launching this product in other parts of the world including China. China will be able to enjoy Nokia Ozo as early as next month (expected shipments). Nokia is proud to claim that no other professional VR solution can offer this depth of solution: OZO software suite, OZO live, OZO camera and OZO Player SDK as well making a complete platform readily available for streaming 360 degrees VR content.

Not to be left behind, Nokia OZO has also loaded with 500 GB, solid-state media with 45 minutes record duration per media module. 30 fps capture frame rate makes Nokia OZO all the more attractive. The rechargeable Lithium Ion battery pack combined with passive (fanless) cooling system enable the user to use OZO for longer duration without disruption. Nokia being one of the superior technology based companies, we can expect more and more advancements for the excitement of VR creators as well as VR viewers.

HTC Vive – Virtual Reality Headset [Reviews]

We are much awaited to see the amazing device HTC VIVE Virtual Reality system. Now it’s launched into the market with the unbeatable demand that wouldn’t be any other. Are you willing to know much more about HTC VIVE before buying, just go ahead to get a clear picture of it.

HTC VIVE – Virtual Reality System:

This is designed to move freely in the Virtual Reality by having the real time experience just as a room-scale device.

This HTC VIVE can be used to get the Virtual Reality of being in the real world and to have the much through it just use it for gaming.

Advantages:

If the PC is disconnected from it won’t stop working as it has supporting battery to play continuously.

The motion controllers are easily fitted in hands as a remote controller.

The more comfortable adjustments made to the headsets while using it on the eyes. It maintains sufficient distance from eyes to lens.

We can get the ultimate enjoyment while we are playing by sitting, standing or any position with the help of Steam VR tracking.

The controllers are made very strongly though we make any accidents with the walls or furniture it could be unbreakable.

The 4 version of steam can be used to customize the computer by setting a lot of features.

Features:

It consists of an accelerometer, placed laser and gyrosensor to get the perfect point of the head.

Two wireless Cameras of an Infrared lighthouse like base stations will be offered to place at the corner of the room to go behind the 37 sensors of a headset.

It has 1800×1200 screen resolution, especially for the eye.

The buffering rate of the cam is 90Hz.

HTC in Branding for Promotion:

As we know that the HTC is the brand ambassador of branding in the electronic industry since a long time.

This concentrates on providing the highly qualified devices with advanced quality than making of devices at low cost.

Now the Virtual Reality is the Global trending one for which everyone is enthusiastic to get the innovated services by comparing with other devices.

By keeping this in mind they are launching new components with additional services that no one can offer.

It has built the strong basement of trust in the minds of the customers to buy any newly released product of HTC in the market.

This HTC VIVE is more helpful for the hunters of video gaming to get the feeling of playing in the real world by doing adventurous things in the game. To have much fun and thrill while playing the game with HTC VIVE Virtual Reality system just go and get it soon.

GoPro Virtual Reality Live Streaming Cameras and Tools

Virtual Reality has changed the world, and new improvements and implementations were carrying across the globe. GoPro is one of the Famous Company in Virtual Reality firms across the world.

GoPro Virtual Reality:

GoPro Company is officially launching the Virtual Reality channel for the 360-degree video play, which named GoPro VR. Along with this, the company also launched a HERO Cast wireless which is a streaming tool for Virtual Reality videos which also called a Live VR.

GoPro VR consists of a Virtual Reality Headset that supports both iOS and Android platforms. The platform is planning to host the curated GoPro VR video content that is similar to the on-demand video channel, which works as regular footage. The spherical video or Virtual Reality video content initially covers the sponsored athlete and other artists. It is going to cast the user-generated video content, and technically the GoPro Virtual Reality platform has acquired the Kolor eyes along with the video stitching software.

GoPro Virtual Reality Omni:

GoPro has revealed the final design of the Omni, which can cost up to $3000. The whole package may cost up to $5000, which includes memory cards, cables, Kolor editing software, etc. if you have six cameras, then you can own a rig that costs 1500$. The rig is the frame for the Cameras, and it has the hardware that helps the six cameras to operate at a time with a remote system. The Omni VR consists of an aluminum rig and six Hero4 cameras, which prices under $5000US. The device is light in weight and can be suitable for the action shots which can capture the 8k videos.

GoPro Virtual Reality Live Streaming Cameras

360 Hero cameras

360 Hero cameras are expensive cameras with 3D rig configurations. The main problem with the Go Pro camera is the choice of the head for the 360-degree video camera which is nonreliable as it is incapable of handling the data rates continuously. The users need a live stitch from the micro HDMI outputs which can easily break.

GoPro Virtual Reality Live Streaming Tools

Live streaming has become the most ongoing trend. From live-streaming apps release to present Virtual Reality live streaming, has become the biggest buzz across the web. There various live streaming tools in GoPro VR live streaming camera. The GoPro VR is a new tool for wireless streaming, which named as a live VR. The VR headset is friendly for both platforms of iOS and Android applications. The platform mainly features the curated Virtual Reality providing the 360-degree video content.

All these above are the specifications of the new GoPro camera and the information about the new channel by GoPro for Virtual Reality content.

NextVR – Broadcasting Live Events in Virtual Reality [Review]

What is NextVR:

NextVR is the world’s best Virtual Reality live streaming technology device. It was launched in 2009, headquartered in California. NextVR is the world’s first Live streaming of Soccer game.

This was first launched in Lounge beach, California. Next VR has partnered with International Champions Cup tournament Live Telecast for the Soccer.

NextVr is the one of Live Streaming devices among all it has given high quality Virtual Reality Videos. It was specially designed to shoot 360 degrees Live streaming.

This can broadcast live and recorded video, has partnered with some technological products like Samsung and Oculus Rift. NextVR is the official partner to NBA league pass.

NextVR and Live Nation Virtual Reality Concert Streams:

Live Nation, Citi and NextVR have started binding a partnership with some Concert series for the music lovers. This has become a business opportunity, the people can virtually enjoy anywhere, anyone in a Virtual Reality world.

It gives an opportunity to the world’s biggest artists to claim their backstage performance to see through Virtual Reality technology devices.

NextVR app is coming soon to watch a live performance of the “world’s biggest artists” in Virtual Reality devices.

Music, sports and live events are biggest income from the audience. As we all know that NextVR is well known for live streaming sports, live events and has partnered with Live Nation channel, NBA which telecast DJ event, artists’ performance in Virtual Reality view.

This NextVR company has also got a partnership with Thievery Corporation, which can promote actual tickets for live DJ, Music events. Live Nation also introduced a new website for 360 degree videos and Virtual Reality events.

NextVR has given a chance to broadcasting Cutting Edge performance, boxing matches, Democratic debates as in Virtual Reality worldwide.

Advantages of NextVR:

NextVR best Virtual Reality Device that Broadcast live Streaming of Sports and Concert Streams.

NextVR has also broadcasting the Netflix movies and Live Tv.

It has launched Next3D for 3D television viewers.

It provides impressive 360 degree view for Live streaming of Soccer and Football tournaments.

The NextVr is beating the Live Concert, Sports and all internationally popular for streaming Virtual Reality events and getting more technological.

NextVR is now Live Streaming Highlights of Boxing in Virtual Reality.

All industries are waiting to get partnered with NextVR to get Virtual Reality views.

While viewing the NExtVR live streaming, you can feel and get the you watching in the front row experience or even better than that.

Combination of NextVR and Sports:

NextVR presenting the platform for Live Streaming Sports like Soccer, Football, Hockey and Golf tournaments.

NextVR has a partnership with United States Golf Tournaments, in Fox Sports Live Streaming Channel. Viewers are watching the game through the Samsung gear devices.

NextVR is going to launch the NextVR app for the audience of sports to get access to all Virtual Reality devices.

NextVR became a new platform for broadcasting boxing Highlights, audience can see the fights fell live they sit in the front row of the event.

NextVR is now getting high professional partnership with big companies and TV Live broadcasting.

NextVR has partnered with the NBA, Netflix, International Champions Cup of Soccer Tournaments, NHL and Fox Sports.

Samsung Gear VR headsets next allowing the NextVR app to give Live streaming earn more income through this app.

Getting Started with BBC Taster Virtual Reality App

The BBC is experimenting with Virtual Reality Converting BBC content into VR videos. BBC recently launched a Virtual Reality mobile app named as “BBC Taster” which broadcast all BBC content to 360-degree videos. BBC Taster Virtual Reality App is going to be the trending.

BBC Taster Virtual Reality app is available for free on iOS and Android mobiles. The British media network has best 360 video content in a YouTube playlist. This app was developed by “Taster”, BBC in-house they used “EEVO “ to publish BBC videos and news content to Virtual Reality.

Best Features Of BBC Taster Virtual Reality App:

BBC first experimented on the nature documentary “Planet Earth II” to give nature experience to the viewer with more content expected to be soon in a BBC Taster app. In the app, it allows users to choose their path to enjoy it.

It has also experimented on VR animated videos, interactive 360 videos, Branching narratives, and Dynamic Binaural. They are “One Deadly weekend in America” and Planet Earth II. If you are using mobile VR headsets, you can experience it properly to choose the path where they go.

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BBC is experimenting on live events like 2016 Rio Olympic Games, planning to broadcast at least one event every day on iOS, Android, PC’s and Samsung Gear VR. Planning to give up to 100 live hours for the Taster VR app from dedicated PCs and mobile devices.

Taster app videos include Rio Olympic 2016 opening and closing ceremonies, sports like Basketball, gymnastics including facing, also promises the ringside view of boxing. Here one limitation happens the UK kept Geolocation that is locked for others.

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The broadcaster says that the user can choose any of the videos from the Taster VR app, choose any of your adventure style programs this is an entirely different approach rather than traditional TV services from the BBC.

The BBC Taster app is currently available for iOS and Android mobiles outside the United Kingdom. If you are an Android user download app from play store and iOS user download BBC Taster app from app store.

After downloading it app by default have two videos “One Deadly Weekend in America VR” and Planet Earth II videos. Just download the videos and watch it. Planet Earth II is taking little bit late to download it.

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You are allowed to watch the videos through Google Cardboard and compatible devices. You can select your own destinations, travel route from Deserts, Jungles, Grasslands, Islands, Mountains, and Cities.

To develop this platform BBC Research and Development included 120 different pilots, working from all various departments of the BBC, thousands of Feedbacks from different departments in the BBC.

You can watch BBC sports through Your computers using Beeb’s Experimental BBC Taster site without any help from VR headsets scrolling the mouse and moving around.

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There is an app for Samsung VR Gear so, you use through your mobile to watch 360 degrees VR content in this app. BBC stated that “now they are pushing boundaries to get closer to the action than ever before”.

This is an Ultimate Guide to Getting Started with BBC Taster Virtual Reality App for everyone. People who are not aware of this app make use of this valuable information. Enjoy the Virtual Reality experience from the Popular British Media BBC News, Documentaries and Sports Events in the closer look.

The Ultimate Guide to Hulu Virtual Reality

Hulu Virtual Reality allows you to experience watching movies or programs with 3D effects either on your Samsung Gear VR or other Samsung mobile devices that supported or the Oculus Rift. Hulu VR app subscribers can access the Hulu 2D library and enjoy the 360-degree environment.

Introduction to Hulu Virtual Reality

Hulu Virtual Reality allows you to stream select Virtual Reality content. Launch the Hulu app and choose the Virtual Reality content main screen and access the videos to enjoy the immersive 3D experience. Those who do not have a subscription of Hulu can also use the app, but they can only access a limited number of Virtual Reality videos.

Hulu app can use for free, but the access to the content is limited. There will no content limit for the subscribers.

The content can stream to the mobile device, game console, television with web-enabled etc. But when the subscription is only basic, they have to see the same amount of ads as free users. Paid services streamed in 720 p HD.

Hulu app can be run on Android and iOS mobile devices also. Hulu app can download from Google Play stores and Apple App, and it is free. For full access, there is a need to subscribe.

How to Experience Hulu Virtual Reality

Hulu Virtual Reality can experience with Samsung Gear VR and other supported devices are Samsung Galaxy S6, Galaxy S6 Edge, Galaxy S6 Edge+, Galaxy Note 5, Galaxy S7 and others.

  • Connect the Gear VR headset, and the latest Oculus software automatically installed on the device.
  • The Samsung mobile which you are using must run on Android 5.1.1 version.
  • Go to the Oculus home screen while wearing the Gear VR headset. Select the Oculus store and choose either Select All or the Samsung and there select Hulu.
  • Go to the Install or Free options using the on-screen pointer. Confirm the selection by tapping the touchpad.
  • To log in to Hulu VR, there are two options. One is to use the Hulu mobile app, and the other is to use the website activation code.
  • When you are using Hulu VR on Oculus Rift, there is a need to have the latest software version of Oculus and one supported computer.
  • Go to the Oculus store and highlight the free option with the on-screen pointer.
  • Click the select button so that the Hulu app download.

Advantages and Specifications of Hulu Virtual Reality

Hulu Virtual Reality app is free. It is compatible with Windows Vista, Linux, Mac Os, Windows XP and Windows 7. When it started services, it seemed that it is going to fail, but now it has become essential for the media lives. There are some advantages and disadvantage with Hulu.

  • Hulu is a free app, and it gets the content very fast.
  • Hulu offers latest television shows the day after they air. Hulu VR is available on a wide number of platforms, the mobile devices, set-top boxes and consoles.
  • It is possible to link Hulu app to the Facebook and share what you are watching.
  • There is no limit on the amount of content that can watch on Hulu.
  • Hulu allows accessing its content for free on the desktop computer.
  • Hulu subscription is good for those who want to watch full seasons of the shows on different devices.
  • Hulu can be watched on the television also.
  • The experience of watching Hulu content on smartphones and tablets is excellent.
  • Hulu is the best for those who want the best of the internet as well as the television.

Getting Started Guide to YouTube Virtual Reality App

YouTube launched a dedicated Virtual Reality app for video content. Virtual Reality app was part of Daydream, a mobile VR operating system based on Android. The app will work for Cardboard and also Daydream viewer.

YouTube Virtual Reality App

YouTube Virtual Reality app allows seeing the Virtual Reality videos and 360 video content using the headsets and devices that it supports.

YouTube VR App turns the videos on Virtual Reality platform a beautiful experience. The YouTube VR app works well with the Daydream View headset. When using the VR app for a long time, it is recommended to use Daydream View headset for more comfort.

YouTube VR app can be enjoyed with Google Cardboard and Daydream View headset and others. The app supports Pixel or Pixel XL devices, and soon more devices will be made to support the app. This app is available for the device that runs on Android 7.1+.

How to Install and Use YouTube Virtual Reality App

YouTube VR app can be downloaded and installed from Google Play Store. Virtual Reality app can browse all the videos on YouTube. Immerse yourself in the 360-degree experience. Use the theatre mode to watch the videos on the virtual big screen.

Users can watch the videos enjoying the lean-back experience. You can switch to voice and keyboard controls.

Best Features of YouTube Virtual Reality App

The YouTube Virtual Reality app allows exploring the site. All the 360 3D videos on YouTube can be browsed and watched. Subscribe to it and watch the subscriptions, playlists, etc. before this you need to sign in going to Account sign in and choosing the account that you want to use.

To browse the videos on the home screen or to browse them in playlists, scroll up and down. Click the App button on the controller and click the Grid icon. There are two ways to search for specific videos in YouTube VR – voice search and keyboard search.

For Voice searching click the Search button and select voice. Say the search term. For Keyboard, click the search button, select the keyboard and type the search term. The selections include 360 degrees, Live, 3D, and 4K.

The VR control content can control with the VR app button on the controller or by clicking the touchpad. This way, you can access the player buttons. Using the player controls, you can increase or decrease the sound, go to the previous or next video, or adjust the viewing settings. The user can also turn off the captions or choose the desired language for captions.

Video quality, the curved screen on or off toggling, changing the environment are also possible with the player controls. Player controls are also used to zoom in or out the videos that are not 360 degrees. Slide the finger down on the touchpad to zoom out and up to zoom in.

The YouTube VR app that will be available first time on Daydream can turn any YouTube video content that is not built for VR viewing into an immersive experience. Theater mode is used to get this experience.

VR format is going to be a popular means of storytelling, according to Google. Most of the video created in the format now is in the experimental phase. To use the YouTube VR app, you will require a Daydream-ready phone like Pixel and the headset.

The app presents a bigger screen than the television screen about ten feet from the user. Few users found YouTube video streaming when the internet connection is not strong. Some users say that drawbacks of YouTube VR are the streaming and advertising.

Virtual Reality Video Statistics 2020

  • Virtual Reality expected to provide $150 B revenue in 2020.
  • USA spent $6.4 B only on VR in the year 2018.
  • 22.4 million users of the USA are VR consumers.
  • 90% of VR headsets are based on mobile.
  • 66% of customers are interested in VR shopping.
  • 77% of VR consumers expecting more social engagement.
  • In 2016 almost 11 million Virtual Reality headsets shipped.
  • VR games added 55% of Virtual Reality software revenue in the year 2017.
  • More than 3.1 million audiences are subscribed to YouTube 360 channel.
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