OTT serves as a modern way to consume digital media content through the internet instead of Satellite TVs, Cables, etc. The Rise of OTT presents more opportunities to the brands, publishers, and advertisers to reach users in a new way via media streaming. Advertisers realize the importance of OTT advertising to the companies and make it part of their next campaign strategy. Let us take a look why brands transition towards the OTT platforms to invest in OTT Advertising.
Rise Of OTT: Why Brands should opt for OTT Advertising?
More Connectivity across all platforms
The cost-effective way to access
Reach a Larger Audience
Convenience to watch at any time and anywhere
A variety of content exists.
A larger scale of Growing reach
Offers Strong Targeting Opportunities
Ads cost depends on actual views and impressions.
Provides the way to Micro and GEO Targeting
Offers strong Brand safety
OTT ads offer real-time analytics
OTT ads appeal to a Younger Audience
Leverage Non-Skippable Ads
OTT platforms provide Powerful Analytics
Consume High-quality creative media content
Reach more audience with Flexible Budgeting
Use the data for further purposes.
More Targeting appropriately
Reach a large number of audiences
People can connect, disconnect, and change the plan at any time.
Can track real-time measurement of ads
Introduce the Quality content for Ads
Set a more comfortable budget for OTT ads
Easy transition to OTT Marketing
Use VPAID Tags
Leverage the VAST Tags
High demand for OTT content
Engage with desirable audiences
Work on Client-Side ad insertion methods
Possible Stitching and SSAI methods
Free choice for the OTT service providers
Target the addressable Household-level
Make sure to use ISP& & geographical freedom.
Creating and Defining the target audience
Behavioral targeting is possible.
Offers various categories of Content
Target Global audience by Demographics
View at any time, any place, and any device
Match the audience by their Behaviours
Display the Ads on any devices
Summarizing the results and Feedbacks
The global COVID19 pandemic has created a drastic impact across all businesses and industries. It has changed the way of living and professional work. With the rise of OTT consumption, it has become their primary source of entertainment. So, brands are also shifting their media budgets towards OTT Advertising, and OTT platforms become a destination for the Brands.