32.1 Million UK Adults Use YouTube Regularly
Just 3% of their communications time is spent making voice calls, while the vast majority (94%) is text based – such as instant messaging and social networking.
By contrast, older generations still find it good to talk: 20% of UK adults’ communications time is spent on the phone on average.
While adults also embrace digital text-based communications, the traditional email is most popular (used for 33% of their time spent communicating) compared to just 2% among 12-15s.
YouTube’s growth period has clearly come to an end, with reports showing an end of December 2013 user base of just over 31 million users 31,456,000 to be precise.
This time last year the figure was around 1.5 million higher. We think this is to be expected given how long YouTube has now been around, although as usual the media stories predicting its demise are in abundance.
YouTube is now unarguably “mainstream”, with effectively half the UK population having an account, and the corollary of that is that it’s no longer “cool” for the younger generation and probably hasn’t been for a couple of years at least.
The mentioned statistics will define the demand of YouTube in the UK and how it is acquiring its success which used by the audience in the UK. The overall statistics will generate the performance of YouTube especially in UK.