The UK demographic has never been too far when it came to making extensive use of technology be it socially or personally. Teens, adults and in fact people of every kind have been rigorously and vigorously using technology to the core. Teens born at the turn of the millennium are unlikely to have known ‘dial-up’ internet and are the first generation to benefit from broadband and digital communications while growing up.
32.1 Million UK Adults Use YouTube Regularly
As a result of growing up in the digital age, 12-15-year-olds are developing fundamentally different communication habits than older generations, even compared to the advanced 16-24 age group. Children aged 12-15 are turning away from talking on the telephone.
Just 3% of their communications time is spent making voice calls, while the vast majority (94%) is text based – such as instant messaging and social networking.
By contrast, older generations still find it good to talk: 20% of UK adults’ communications time is spent on the phone on average.
While adults also embrace digital text-based communications, the traditional email is most popular (used for 33% of their time spent communicating) compared to just 2% among 12-15s.
YouTube’s growth period has clearly come to an end, with reports showing an end of December 2013 user base of just over 31 million users 31,456,000 to be precise.
This time last year the figure was around 1.5 million higher. We think this is to be expected given how long YouTube has now been around, although as usual the media stories predicting its demise are in abundance.
YouTube is now unarguably “mainstream”, with effectively half the UK population having an account, and the corollary of that is that it’s no longer “cool” for the younger generation and probably hasn’t been for a couple of years at least.
The mentioned statistics will define the demand of YouTube in the UK and how it is acquiring its success which used by the audience in the UK. The overall statistics will generate the performance of YouTube especially in UK.