YouTube is a powerful platform that allows the advertisers to target the audience based on various targeting options. Video ads can be run on the YouTube platform through Google display network. The platform has more than one billion active users delivering rich content to more than 70 countries in 60 different languages across the globe.
Many brands from startups to big ones are successful with YouTube advertising options. YouTube paid advertising methods can help the advertisers to describe and get to know what they are precisely targeting about. As YouTube platform contains more than a billion audiences, it is tough to the marketers to target the audience on one line. These targeting methods can fetch better way to target the things in more precise manner.
You can target the video ads on YouTube platform as well as the display network. You can target the consumers basing on the specific moments that matter the most. There are many varieties of targeting options that are available on YouTube platform.
Table of Contents
Methods of YouTube Advertising
• Demographic targeting
• Audience interests
• Ad placements
• Remarketing lists
Let us discuss the things deeper and explore the targeting options on YouTube. These targeting methods must be choosing to base on the objective of targeting.
Demographic targeting methods are entirely based on the personal information of your potential audience which includes their age, gender, parental status, the income of audience, etc.
By using the paid demographic targeting ads, advertisers can go basing on the information they collected and basing on their brand strategy.
Affinity audience method mainly targets the audience who has a strong interest in the topics that are relevant to what you are marketing or advertising on YouTube. It helps in improving the brand awareness and other considerations about the video advertisements to reach the people.
Custom Affinity Audience
This targeting method mainly targets the audience who are tailored to your brand or company or the service you are offering. You can target the audience who are relevant and very much interested in your products and services. This targeting option is a perfect fit if you have a strong presence and want to expand your targeting to fetch more audience towards your brand.
The most relevant targeting methods among all other methods and Advertisers can select the audience based on audience interests. In this advertising method, advertisers can target the customers who are showing interest in a similar service, products you are offering.
Basing on the past interactions with your audience, you can re-market your services to your potential customers. If you have already linked up with the ad words account, lists will be created automatically.
Along with these targeting methods, you can target the content especially with the methods like placements, topics, and keywords. These three are well known for all advertisers and marketers today in digital marketing.
The placements allow you to target the unique channels, apps, websites, etc. advertisers can target the high blog traffic. The placements help you to run the ad in all the locations that are eligible for placing your ad on Youtube platform that means on channels, videos and across the display network in Youtube platform.
Advertisers can target the video ads with various topics across the Youtube platform. By targeting the audience with certain topics, you can reach the different range of videos, websites, channels, etc.
Keyword targeting plays a vital role to stay out from the millions of video ads and videos. Basing on the format, you have chosen for your video ads; you can insert the right keywords that are more searchable by the audience relevant to the topic you choose to advertise. This can target the things in the more precise way.