There are different forms of marketing events, and these include the email marketing, paid advertising and influencer content. Among all these social media marketing is the most attractive and cost-effective way. Here we discuss about the role of YouTube on event management.
Of all the social channels, YouTube is the most effective and available statistics also prove this. YouTube is the second highest search engine, and the growth of companies that use YouTube videos grow their revenue 75% faster than those who do not make this platform a part of their event promotion strategy.
Table of Contents
Find Your Event Planning Niche
The first step to find the event planning niche is to understand the market needs. Consider the businesses and financial status of people in your locale.
Find whether the clientele enjoys outdoor anniversary parties, birthday parties, etc. Ask the clients about their needs and interests.
Talk to local vendors and find the origination of business. After finding the market needs, then go for finding the event planning niche.
There are different areas of specialization whether it is the corporate event planning or the social event planning. There are some specializations available in event planning.
Having narrow focus is necessary to make the business successful. Knowledge and experience in a specific niche are necessary to become successful in the business.
How to Start an Event Management Business?
When starting an event management business, there are some steps that must be followed and planning that must be done. The first thing to consider is to identify whether you have the skills to begin event planning business.
- Those who prefer working in groups, in collaboration with others, who love fast-paced work environment can go ahead and start the business.
- Having prior experience in event management is beneficial and having a certification is an added advantage.
- Identify the target market and then decide on the types of events that can be planned.
- The events can be of different types such as educational, promotional, commemorative and celebrational.
- It is a good idea to focus on one niche and then expand to other types later. Next step is to set up the business plan and then obtain the licenses that are necessary.
- With your business plan, approach investors and lenders for startup cash.
- After everything is set, start marketing the business to clients, vendors, and partners. Use social media to connect with clients and other event planners.
Promoting Events on YouTube
Event Management Business can be promoted on YouTube platform to relate buzz for the next events. Launch a YouTube channel for the event management business and post videos about the upcoming event.
Allow the audience a sneak peek or backstage look before the event begins.
Use YouTube to highlight your brand. Add a relevant channel art, header image, and logo. Use the space in About page to post the links of the website or other social sites.
Optimize the videos for search engines. Find the trending keywords in your niche and use them in the video title or description.
Various Types of Event Management
Event management services are in great demand are more, and more events are being arranged. Event management businesses are being approached to organize events by groups of people, businesses, and others.
There is leisure event which involves managing parks, entertainment venues or sports grounds. Cultural events are other types of events, and these are meant to enrich the cultural standing of the locality.
These organize festivals, outdoor and other entertainment events. The cultural event managers should take care that they create programs that appeal to the public.
Personal events are another type of events and these require lot of effort and dedication. A lot of details should be coordinated. These events can be outdoor and indoor events as well. The personal event managers must make sure that they bring the party to life and enchant the guest that attends the party.
Another type of events are organizational events; these can be political, charitable, sales or commercial events. Event management is an exciting and multifaceted profession. Knowing types of events is very important.
Hottest Trends in Event Management
Here are the trends that are likely to affect the event management industry in the coming days.
New technologies such as 360-degree video and social media live streaming will bring the events to life.
Using drones gives the event planners an opportunity to record and stream the actions in a new angle.
Crowdshaping is another trend to look for. Social media accounts give the insights of guest preferences etc.
Personalizing an experience is important to make the attendees feel more related to the event.
Top YouTube Channels Event Managers Should Follow
YouTube gives the event managers a competitive advantage and thus is important to follow the best channels on Event management over YouTube.
Event Planning Blueprint TV, The Caterer, Endless Entertainment, Social Tables, Quick Mobiles are some of the best YouTube channels to follow.
Event designing ideas, trends, event coverage, etc. can be leaned by following these channels.
YouTube is one of the top platforms with billions of active users watching hours of video every day. Using YouTube for event management business makes a lot of sense. Videos are more engaging and using YouTube is a cost-effective way to promote the business. YouTube live feature is more helpful to live telecast the event and even interact with the audience. YouTube helps to reach a wider audience and promote the business with less investment.