The important things for any brand or business to have a deep and lasting relationship with the consumers online are trust, engagement and attraction.
It is however not easy for the brands and businesses to connect to potential customers and it is also time-consuming.
Creating brand awareness to converting the visitor into a loyal customer is a long journey.
Brands and businesses need to help create and establish consumer connections and for this, they can take the help of micro-influencers.
Micro influencers are a type of influencers who have around ten thousand and more followers and subscribers on their YouTube channel.
Collaborating with these micro influencers helps the businesses to reach a number of audiences.
It is proved that consumers follow the recommendations of these micro influencers.
Micro influencers encourage the relationship of brands and business and promote attraction, engagement and trust.
Let us now see how Micro Influencers can Increase Engagement
Business can get the benefit of increased engagement if they collaborate with the micro influencers as these people help the brands and products to bring in front of the interested audience.
Micro influencers know how to target the active audience and get a response from them.
It is proved that YouTube micro influencers are achieving higher engagement rates that any big-time celebrities. A survey also revealed that in the top ten influential figures on YouTube, eight are YouTube stars.
How Micro Influencers can Attract Quality Leads?
Businesses can get help from micro influencers to get more qualified leads than from any PPC ads and there is no need to incur ad expenses.
Micro Influencers are well ahead is customer acquisition when compared with paid search or Email Marketing.
The quality of customers is also proved to better than those attracting via other Marketing Strategies.
Higher quality leads can be acquired with Micro Influencer as these people are more targeted and relevant.
Building trust is very important for any brand or business. A customer who trusts a brand or a product will remain loyal customers for life.
He even will try to promote the product. Micro influencers will help to cultivate trust in the brand. The influencers first should trust and love the business that he is going to promote.
To partner and get benefits with the micro influencers, it is necessary to find the right one. Choose the right influencers who are interested in your business or product.
They should connect with the product and can communicate their trust and love for the brand and product to his followers.
A Micro Influencer who have a highly engaged audience and whose follower base is rapidly growing is the right candidate to help you reach your goal. Look for those who can bring value and ROI to the business campaign.
Micro influencers on YouTube are open to working with businesses and more flexible.
They can create the high-quality video content in affordable budget. Take the help of online sites to find the influencers.
While analyzing the influencers keep in mind the goal of your business campaign. Then weigh the pros and cons of having the micro influencers.
Think of how he will be helpful to increase engagements, build trust and so on.
When choosing the micro influencers, find out what their channel is all about, what is the viewership demographic and what is the upload frequency.
Check the average views per video, video engagements and their production quality.
Reach out to the influencer and find if they are interested in collaborating with you and if they are available for sponsorship.
The process of choosing the micro influencer may be lengthy but is worth. Influencer marketing is one of the biggest marketing trends so take advantage of the trend which is not showing signs of slowing down.