- Make sure that your video is easy to find both on and off of YouTube. Include your targeted keywords somewhere in your title to optimize your SEO. The more effectively you do this, the more likely it is that your video will be found on both YouTube and Google.
- Stay organized. Once your company has posted a large number of videos, things can become much disorganized if left to chance. Sort related videos into specific playlists so that customers can more easily find what they are looking for.
- Not every viewer will read the video description or comments. Watching your video is nice, but you want your visitors to go one step farther. Try embedding a link to your website or a related blog to drive your potential customers to your sales funnel.
- You want to be active on YouTube so that viewers will periodically check back on your channel, but don’t post a pointless video. Post content that will be beneficial to your customers and targets. If you are unable to come up with an idea for a video actively participate in the community.
- Your YouTube channel is a product of your company. The low-quality video will reflect the standards of quality that your company holds, whether it is true or not. Poor lighting, camera work, or audio will drive your viewers to another channel, and it is very unlikely that they will return. Make sure that the videos you produce are professional and of high quality so that customers will connect high-quality video with high-quality products and services.
Use your YouTube channel to share webinars, slides to PowerPoint presentations, or a video response to an industry related video. YouTube Etiquette for Businesses is explained here. You can also hold internal and external interviews that relate to popular topics in your industry to drive traffic to your channel.