YouTube is quite an engaging platform as it has viewers in the billions at any given second. That is astounding given that there are still many contemporary video hosting sites in the world. But with its engaging natures, comes the tough part of sustaining the viewership. To better this, YouTube provides several reports based on the several factors such as how many like your video, how many watched your video, how many have clicked on an annotation in your video and so on. Here’s a list of the types of reports that one can take advantage of to study the pulse of every day. All information about YouTube Engagement Reports is given here.
Table of Contents
The Subscribers report shows how you’ve gained and lost subscribers across different content, locations, and dates. Subscribers are viewers who tend to be more engaged with your content and watch your videos regularly. This report helps you understand your effectiveness at building a base of subscribers, spot videos which drove subscriptions and unsubscriptions and identify locations where your content is particularly popular.
Likes and Dislikes Report
The report shows the net change of likes and dislikes in your videos, so it adds up the number of likes/hates added, minus the number of likes/dislikes removed. Use the Compare metric button to compare the total number of likes/dislikes to other video metrics, including engagement metrics such as likes/dislikes added and removed, or subscribers and favorites change.
The favorites report they show how many people marked your content as a favorite and how many removed it from their preferences. You can see the cumulative number of favorites over a selected date range and location.
The Comments report summarizes how many people are commenting on your video.
The Sharing report shows how many times your content has shared through the Share button on YouTube, and what sites viewers are using to share your videos (e.g., Facebook, Tumblr, and Blogger).
The Annotations report provides information on the performance of video annotations and gives engagement information such as click-through rate and close rate for annotations on videos.
The Cards report gives you information on how viewers are interacting with cards on your videos on a desktop, mobile, and tablet. Access the Cards report by clicking the Cards section in the left-hand menu in YouTube Analytics.