YouTube is the top video sharing platform and one of the active tool for video marketing. Many numbers of brands are using YouTube for content marketing and here are the top 50 brands that are using the platform successfully for telling stories to their consumers.
How are the global brands using YouTube for marketing and storytelling are become successful?
They post the content consistently. Fifty percent more videos are published on these success brand channel that those who are least successful. Publishing the content is regularly followed by these brands.
YouTube SEO is different, and the top brands know how they should optimise their video. They take advantage of YouTube features such as playlists and tags. Best brands on YouTube focus on creating quality content and not quantity content. The logo of these brands prominently appears in the video as well as in the metadata. It is important to put the logo in the video to have the branding. Instead of creating multiple channels, successful brands upload consistent content.
Brands concentrate on providing right content for the right audience. And they do not leave their YouTube channel inactive for more days. Apart from using YouTube for marketing, the top brands also use social media effectively for brand promotion. Here is the list of fifty brands that use YouTube for storytelling.
- Red Bull
- Rockstar Games
- Rovio Entertainment
- Nike Football
- DC Shoes
- Louis Vuitton
Why are big brands interested in using YouTube for content marketing?
Traditional advertising might soon become a thing of past. Brands are searching for new ways to reach their customers more easily. Brands can establish good relationships with the audience through YouTube. The subscriber base grows and the number of potential consumers increases.
Top brands are creating content especially for YouTube and are choosing to tell their story on this platform. Interactive videos help increase consumer engagement and more people will share the video. Successful big brands have big budgets for YouTube content marketing.
Successful does not come just like this. Creating engaging videos is as important as integrating them with social media. This maximizes the reach. The goals of brands for their video marketing campaign on youTube may be different. Video marketing is used to increase awareness, build brand, increase sales or drive traffic to the website.