YouTube is the top video sharing platform and one of the active tools for video marketing. Many numbers of brands are using YouTube for content marketing and here are the top 50 brands that are using the platform successfully for telling stories to their consumers.
YouTube is increasing its importance in content marketing and storytelling. In the recent series of articles, we have covered top global brands that use YouTube for content marketing and storytelling.
YouTube is a powerful social media platform that more and more businesses use to build a following, share knowledge, engage with customers, and tell stories. YouTube is now second only to Google Search as a source for discovering new products and services, according to HubSpot.
However, while many brands have already discovered the marketing benefits of using YouTube, there are still several of today’s most prominent brands that are yet to realize the value of YouTube. This guide will cover five global brands that use YouTube very effectively as part of their content marketing and storytelling strategies.
YouTube is not just for vloggers anymore. It is the second largest search engine available, only behind Google. It’s now a great place to create and tell stories for your business and audience. More companies are on YouTube today than ever before. Creating content on YouTube has become one of the best ways for marketers to do their job. The possibilities are endless, and it’s all driven by human behavior.
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How are the global brands using YouTube for marketing and storytelling have become successful?
They post the content consistently. Fifty percent more videos are published on these successful brand channels than those who are least successful. Publishing the content is regularly followed by these brands.
YouTube SEO is different, and the top brands know how they should optimize their video. They take advantage of YouTube features such as playlists and tags. Best brands on YouTube focus on creating quality content and not quantity content. The logo of these brands prominently appears in the video as well as in the metadata. It is important to put the logo in the video to have branding. Instead of creating multiple channels, successful brands upload consistent content.
Brands concentrate on providing right content for the right audience. And they do not leave their YouTube channel inactive for more days. Apart from using YouTube for marketing, the top brands also use social media effectively for brand promotion. Here is the list of fifty brands that use YouTube for storytelling.
- Red Bull
- PlayStation
- Rockstar Games
- Apple
- GoProCamera
- Rovio Entertainment
- Ubisoft
- Nike Football
- DC Shoes
- Pepsi
- Disney
- Adidas
- MTV
- L’Oreal
- Visa
- Volkswagen
- Toyota
- Hyundai
- Kia
- Lenovo
- Nintendo
- Audi
- Budweiser
- Louis Vuitton
- Hp
- Oracle
- Cisco
- Intel
- Benz
- BMW
- Amazon
- Mcdonalds
- GE
- Samsung
- Toyota
- IBM
- Microsoft
- Coca-Cola
- Dove
- Ford
- Kleenex
- Yahoo
- UBS
- Kellogs
- Nivea
- American
- ebay
- Gillette
- Caterpillar
- Nescafe
Why are big brands interested in using YouTube for content marketing?
Traditional advertising might soon become a thing of past. Brands are searching for new ways to reach their customers more easily. Brands can establish good relationships with the audience through YouTube. The subscriber base grows and the number of potential consumers increases.
Top brands are creating content especially for YouTube and are choosing to tell their story on this platform. Interactive videos help increase consumer engagement and more people will share the video. Successful big brands have big budgets for YouTube content marketing.
Successful does not come just like this. Creating engaging videos is as important as integrating them with social media. This maximizes the reach. The goals of brands for their video marketing campaign on youTube may be different. Video marketing is used to increase awareness, build brand, increase sales or drive traffic to the website.
How Global Brands that use YouTube for Content Marketing and Storytelling:
- Plan content ahead of time
- Collaborate and involve outside voices
- Create entertaining, relatable videos
- Use brands and influencers to connect with viewers
- Use playlists to build brand awareness
- Create short videos that will extend customer relationships
- Create an authentic brand voice
- Create great content that entertains viewers
- Do not take yourself too seriously
- The importance of storytelling
- Globalization and storytelling on YouTube
- Brand consistency across content
- Simplicity matters for content creators
- YouTube as a distribution network
- YouTube as an engagement platform
- YouTube for storytelling
- Create a channel with personality
- Creating a Content Calendar
- Using skits to increase brand awareness and reach your audience
- Use YouTube as an entertainment platform
- Use YouTube to make viral videos
- Get creative with your ads
- YouTube is a powerful tool for global brands to reach new audiences and tell their stories
- Brands use YouTube to share product updates, company milestones, or cultural events with their communities
- You can also use it as a platform to host live video Q&A sessions that are open to the public
- For example, Nike uses its YouTube channel as a hub for all of its brand videos from around the world
Top Brands that use YouTube very effectively:
- The Economist: Uses YouTube to share its content in a video format
- Airbnb: Creates videos about the different people and places it has helped connect
- Nike: Shares inspirational stories of athletes, like Serena Williams
Conclusion:
As we’ve seen in this blog post, YouTube is a powerful marketing tool for global brands to grow their awareness and tell compelling stories.
If you are looking for help with content marketing or storytelling on the video platform, contact us at our website. We can provide you with consulting services that will make your campaigns more successful!
Brands are already using YouTube to tell stories and advertise their products. If you’re not on board yet, take a look at these successful examples of how expertly branded content can be created for social media platforms like Youtube.
What is your company doing right now? Are you missing out on the opportunity to reach more consumers with professional quality video marketing content? Contact us today if you are looking for help implementing YouTube strategy into your own digital marketing plan.
We offer to consult services that will give you an edge over competitors who haven’t made this jump in their online branding efforts yet!
If you are a global brand looking for ways to engage and connect with your customers, YouTube is the perfect platform.
With over 1 billion users on this video-sharing site, there’s no better place to find new fans than here.
The thing about YouTube that makes it so great as a marketing tool is that it isn’t just one channel; there are channels worldwide of every imaginable, from sports to cooking or even educational content! Whether you want people to hear what you have to say or see what you do best in action, using YouTube will help bring your company closer together with its audience and make them feel like they know each other more personally.
