How to measure the success of your YouTube channel? How many comments and shares a channel should have to declare it a success? YouTube Channel Growth can measure by some direct key performance indicators such as number of views and likes and some other indicators which are mentioned below.
Tips to measure YouTube Channel Growth
1. Watch time is the total time audiences are spending watching your video.
2. The more number of subscribers, the more the reach the channel will have.
3. Number of views is the views that the videos get over time.
4. Lifetime views are another metric which will tell you how many views the channel videos are getting.
5. Audience retention rate reveals the popularity of the channel.
6. Demographics show from which part the channel is getting views.
7. Playback Locations also reveal from where people are coming to watch the videos.
8. Traffic Sources is another YouTube analytics that should be kept
9. Devices are the analytics that shows on what device audience are watching the videos, if it is from smartphones, tablets or desktops.
10. Engagement Reports reveal how engaged people are with your channel content.
11. Subscribers growth needs to be keep track of over time.
12. Keep track of how many subscribers you gained and lost in a specific time.
13. Likes is another KPI that gives you the details of which video had lots of likes.
14. Dislikes show which videos in your channel are not enjoyed by the audience.
15. Comments indicate how engaged the audience are with the videos.
16. Shares reveal how popular the video is becoming.
17. Favorites is another performance indicator that tells which video has more favorites.
18. Videos in playlist can influence the number of viewers to your channels.
19. Annotations should be used perfectly to drive engagement to your channel.
20. Use cards to increase engagement.
21. Unique visitors is another performance indicator to check the channel growth.
22. Traffic from social networking sites
23. Number of downloads indicate how the audience like the content.
24. Check what type of content is liked by the people and helping the channel to get views.
25. Traffic sources is the indicator that tells from where the videos are getting the views.
26. Check at what point of the video, people are stopping watching the video and it is called the drop off point.
27. This could be because of the length of the video.
28. View through rate is the number of views over the impressions.
29. Click through rate is the number of clicks over impressions.
30. Quartiles is another key metric performance that show how much percentage of views are completed.
31. Engagement metrics are the comments, shares and likes of the video.
32. Earned subscribers are those who subscribed to your channel after watching your channel ad.
33. Earned actions are the sharing on Twitter, Facebook and others.
34. Track the growth of YouTube audience.
35. Earned likes are when the viewer watches paid ads and clicks the like button.
36. Compare different videos and check where the average drop-off is.
37. Check the views you are getting from mobile apps.
38. YouTube search is an analytic that shows how many people are coming to watch the videos by finding them in YouTube search.
39. Earned shares are those shares that viewers go on after watching the ads.
40. YouTube suggested videos are recommendation made by YouTube for specific keywords.
41. Google Search shows how your channel is ranked in search results.
42. Location views is the analytic that shows from which part of the world the videos is getting views.
43. Age groups is a YouTube analytic that show audience in which age group are watching videos in your channel.
44. Number of times people stopped watching your videos is another analytic that can be found in the audience retention page.
45. Fluctuations in subscriber base needs to be monitored to understand the reach of YouTube channel as a whole.
46. Social media shares is another key performance indicator to check the role social media playing in the success of the channel.
47. Check the ranking of the videos using some tools.
48. Keep track of lifetime views and record it monthly.
49. Check how many views particular video is getting in a specific time.
50. Compare comments and views and this is the way to track the engagement of audience.
Views and subscriber count are the superficial metrics to measure the success of YouTube. YouTube success is measured based on views per month and the audience engagement. Carefully analyze the key performance indicators and make necessary changes based on them.