YouTube Channel Audit
Video Advertising

What is YouTube CPM ?

YouTube CPM

When an ad is displayed in a YouTube video, the advertiser has to pay a cost for thousand impressions and this called the CPM or cost per thousand impressions. The video creators on YouTube place the ads beside, in the beginning, or at the end of the video. YouTube CPM correlated to the way people interact with the content and how they are watching the videos. Many other factors affect the CPM, and these include the demographics, content, gender and the watch time.

What is YouTube CPM ?

CPM on YouTube is not stable. It varies from time to time in a year. It can go up and down. During the holiday, it can go up, and it can go down when it is not holiday season. CPM is higher in some countries and deficient in other countries. Targeting native English speaking countries can increase the CPM. Creating more engaging content and increasing the watch time also increases the YouTube CPM.

What does it mean playback based CPM?

YouTube estimates the revenue from a video if it has 1000 monetized views based on the monetized views and the location from where the viewers are watching the video.

What are estimated monetized playbacks?

Monetized playback is when an ad is shown to a viewer. For playbacks there can be more than be one ad. Some videos, for example show a pre-roll ad that can be skippable and another ad that is shown during playback. This results in two impressions.

What is impression based CPM?

Average CPM can be high, but YouTube takes 45% of the earnings Ad gives the creators and gives 55% to the creators. Every view that the video gets not counted because all views not monetized. If the user skips an ad, it not counted as monetised views. Some ad spaces not sold, and many users use the ad blockers that disable the ads. All these reasons could affect the CPM. The number of times an displayed on the video is called the impression and revenue is calculated based on this and is the impression based CPM.

YouTube CPM calculator?

To calculate the YouTube CPM, take the number of impressions and divide it by 1000. If the ad makes ten thousand impressions, divide it by 1000. Divide it by the cost of running the ad you got by dividing the impressions by 1000. It would be your CPM. YouTube revenue can be calculated using the online tools available.

CPM is for advertisers but not creators. It is the cost per mille. What is relevant to the creator is eCPM, or effective CPM. eCPM is calculated by dividing the earnings on a video by the number of monetised playbacks and then multiplying it by thousand. This can be low for most of the YouTubers as all views not monetized. Understanding the YouTube earnings and channel data is not easy, and YouTube analytics may help you to some extent.

ways are using which the CPM of YouTube videos can increase. Target the videos to native English speaking people. Advertisers pay more for these videos to display their ads. This will results in almost double the CPM. Try creating content that is engaging, and this helps increase the watch time. Length of the video also matters to the advertisers. If a lengthy video goes viral, the advertiser may decide to display multiple ads in it. Building the loyal fan base who is interested in watching the videos until the end is very important.

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