Viral video marketing is a technique that helps in promoting brand awareness, promote services or awareness and to achieve marketing goals. Several tools such as social networking have used this technique to gain traction.
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A video is considered viral if it gains a lot of views in a specific amount of time. However, there is no hard set definition. A video is considered viral if it gets more than five million views in about three weeks period.
A well done viral video marketing offers many benefits. This technique is great for increasing brand awareness and also to reach many audiences. The goal for any promotional video is to generate brand awareness and when viral video marketing is used, this can be done with much lower cost. A video can be had live on the internet on free hosting services such as YouTube. These videos cost less and reach a large number of people.
Better audience targeting is another benefit with viral video marketing. Viral video marketing targets smaller section of the audience and this audience are likely to share the video. When audience watch the viral video from a company, they are more likely to engage with the brand.
A viral video should be able to capture the attention of the online audience in the first few seconds. Create unique videos and ensure high quality of the videos. Fix errors in the video because if the quality is not good, no one is going to watch the videos. Do not neglect to add title and description in the video. Title and description play a great role in SEO traffic. Use the Google Keyword tool to find the trending keywords and then include them in the title and description. Make the videos short and provide maximum information that audience look for in the video. Short videos engage the audiences more and are also good for conversions.
When you have the goal of creating viral videos for your marketing campaign, there are many things to consider. Here are few of the dos and don’ts.
• Keep branding subtle. Do not try to push your brand in the videos. Keep branding to the minimum. Let the brand have an impact on the viewer and provide enough to connect with them.
• The content of the video should be emotional. Add an emotion to the video. Funny videos proved work wonderfully.
• Have a marketing plan for the video. Videos do not go viral just like that. Social networking followers play a major role in making a video go viral.
• Focus on the quality and length of the video. Short videos perform better than lengthy videos. Videos should be less than three minutes long.
The viral video does not require high investments. These are cost effective. Viral video keeps the audience entertained. These usually have an element that people like and so are shared by them. These videos are shareable and so the information you are trying to give the audience reaches maximum people.
Video marketing usually focuses on sales. Going viral has a great impact on lead generation. Viral marketing helps to get attention and increase the sales. For B2B brands viral video marketing helps more to generate leads.
Viral video marketing is not just about getting more views. Increasing brand awareness with viral video marketing helps in getting more conversions. To accomplish the goals of the video, there is need to have a clear marketing strategy.