Video advertising is the best tool for driving awareness and conversion in digital advertising. Many are aware of this fact. For those who have not much experience in video advertising, the native word advertising may be new. Let us here is what is native video advertising and why it is good especially for social media marketing.
There is the difference between native video ads and pre-roll ads. Pre-roll ads are those that are forced on internet users. These appear before the users enjoy the web page content are before the beginning of YouTube videos. These ads help to concentrate on generation leads.
Native video ads are different from pre-roll ads. These appear blended in the social media feed while the user scrolls down in Twitter or Facebook. These have to be clicked, by the users to play and watch. These are also longer than the pre-roll ads.
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Which one is more effective? The pre-roll ad or the native video ad?
Well, both are effective in promoting the brand and driving engagement. Native video advertisements, however, proved to be more effective. These genera higher brand lift than the pre-roll ads. It may be because users will have a choice to click to learn more or not to click.
Users may feel that the pre-roll ads are interruptive. There is no length restriction for native ads. Thus the video creator can provide more information to the audience.
Native video advertising is more effective, especially for social media marketing. Both encourage user engagement. Social media users will not find the native videos as advertisements. If the video is designed right and the right message is delivered, then the audience will not feel that you are trying to sell something to them.
Characteristics of Native Video Advertising
Native ads can be in many forms. These can be ads found on the Facebook news feed. Native video ads are clicked to play, and the length of these ads is usually more than half a minute.
Native video ads can provide entertainment to the audience, and they also provide them with additional information. Native video ads are highly shareable and are different from the product-centric or push marketing type of ads. These are not usually optimized for conversion.
Facebook Native Video Advertising
To use native video advertising on Facebook, focus on the length of it. It is true that there is no length limitation for native video advertising on Facebook but making a longer video will make keeping the viewer’s interest harder.
Make the first ten seconds of your video very interesting. The ad should be able to hook the audience in the first few seconds. Pay attention to the title so that it grabs the attention and the audience will want to check it out.
Organize the video by topic into playlists on your Facebook page. This allows the audience to search for videos on the particular topic.
Twitter Native Video Advertising
Native video advertising is equally effective on Twitter also. The best practices are also similar for both the platforms. There are some additional tips that can be followed to get success with Native Video Advertising.
Test and choose the thumbnails for the video. Twitter allows choosing the thumbnail. If the thumbnail is appealing there will be more video views. Check which thumbnail drives most engagement. The Tweet that alongside the video must have suitable hashtags.Hashtags are proved to boost the engagement.
Native video ads are not generally ignored. If the ad is interesting and entertaining, it is shared. If a great video ad is created and reached the target audience, it is going to generate free views. This grows brand presence and will be an added investment for the amount spent.