YouTube has now gone from being just a website or platform that hosts videos to a much more significant platform that allows companies, businesses or even entrepreneurs to post ads before people get to watch the videos that they search. Provides a crucial 30-sec window (even larger in some instances) that companies can quickly bring in an ad about their newest and innovative product. Now, this has gone from being just a creative leap to a full-fledged business opportunity for companies and individuals alike. But there is more to this story. While some companies have benefitted from this feature, some haven’t. Let’s dig deep to figure out why.
This whole phenomenon of advertising in a YouTube video or before one is called YouTube Monetization. What it does is it allows you to advertise and make money from your videos, although there are certain restrictions on the type of content you can make money. But you may be wondering why after so much of advertising on your channel, you are unable to make money. Are your ads being blocked? What is exactly going on? YouTube Monetization is where the term Monetized Playbacks comes into the picture. “A monetized playback is when a viewer viewed your video (i.e., a View) and shown at least one ad impression or when the viewer quits watching during the pre-roll ad without ever reaching your video (i.e., an Abandonment).”That means that a person must watch and or click an advertisement on one of your videos to be a monetized view. Monetized views are how you earn money on YouTube.
If you have a YouTube channel, you may not know that you can make money from your videos (if they are yours) through revenue sharing.You used to have to be a YouTube Partner to be able to monetize your videos. However, this is no longer the case. All you need now is a YouTube account that has videos on it and an AdSense account. If you sign into your account and go to Video Manager, more than likely, you’ll see a notification letting you know that you can now monetize your videos. So if you don’t have an AdSense account set up, you will want to do that. Earning money through ads can be a long-term investment of your time, but with every video comes another avenue of revenue. Put, the more good content you create — the better your chances of generating significant traffic.