Consumer seeing propensities have changed drastically throughout the years as more viewers have grasped the time moved survey experience. Live television consumption of extended primetime writing computer programs is declining to a limited extent because of time moved review. Video on Demand (VOD), along with DVR recording and online gushing administrations is developing components of the time-moving knowledge. A VOD permits a consumer to view appears or motion pictures through a single stage from the link or satellite suppliers for their relaxation, without the requirement for any additional equipment other than their set-top box. As the quality and amount of content open to viewers extends, consumers have begun to hold onto the VOD stage as another option for content consumption.
Video on demand has likewise turned into a grand stage for consumers as well as among television systems, sponsors and link administration suppliers for its capacity to be measured and along, these lines monetised. It has made the environment for additional advertising opportunities in the non-traditional television world. DAI extends propelled advertising opportunities by permitting linking suppliers to target promotions that can be swapped all through VOD content.
Advertisements can have 15, 30 or 60 seconds long. The 30-second promotions are the most well known in the VOD stage.
Promotions can be embedded into VOD content through pre-roll, mid-roll and post-move positions. Dynamic Ad Insertion hosts made unlocked doors for all gatherings required to acquire esteem out of this type of advertising. One of the significantly favourable circumstances for VOD advertising is that most promotions are non-skippable by the viewer; be that as it may, that function is driven by individual system programming suppliers. Making its mark and is currently offering publicists and organisations another practical option to achieve target customers utilising video advertisements put inside a prominent, premium programming environment.