YouTube is the second largest search engine and video marketing is where it is. Every business, not just startups, needs to be buying into video marketing. The future of your business could very well depend on how you use video to promote your business. By 2019 it is claimed that video will claim more than 80% of all web traffic. Think about it, more and more people are turning to YouTube. If we want to know how to fix something, we turn to YouTube. If we ‘re going to get a review of something like a car, we turn to YouTube. Here are the video marketing tips that shapes your business.
How Can Video Help My Business?
Do you email your customers and find that that the click-through rate is appalling? Are you frustrated by the fact that nobody seems to be reading your emails? Adding a video could help you with this. Research has shown that a video with an email can boost the click-through rate by 200% to 300%. That’s a massive improvement, and this could have a dramatic impact on your business. Add a video to your email and see what a difference it makes. Sending video is easy if you use a mail automation system like MailChimp, you just drag and drop the video.
Videos = Sales
64% of customers are more likely to buy a product after watching an online video of it. Because the customer gets to see, the outcome used. A video is also highly visual based which appeals to people too. The great thing about using video is that it doesn’t need to be expensive. You just need to ensure that your video is memorable and that it is in line with your brand strategy. You need to think about what will make your video compelling and what the ultimate aim of your video is. The GoPro videos are a great example of intelligent video marketing. The fireman saving the kitten is a compelling story, we are emotionally involved, and at the same time, we are getting a demonstration of the product. Also, anything that features a cute animal (who doesn’t love a kitten!) is more likely to get shared, and so GoPro is also increasing the reach of their product too.
A good video for your brand might be an explainer video. You could make a fun video teaching people how to use your website for example. You would need to make it fun and lighthearted, but you could show a typical customer’s user experience, which in turn explains how to use your website. It could start from the moment they hit the payment gateway for a website, and then it could follow the journey of the product to the customer. Man Crate is one great example of this. It shows the customer what they can expect from the product, but it is effective because it is short and uses humour.
Top tip for your video – You need to make sure that you use the same font, logos, and colours as you do on your website.
Video really should be at the heart of your future marketing, it could help your business fly. You don’t need a big budget for making a good video. Get creative and start making some videos now and your business could soon be shining all the way to the top.