As we see, most of the businesses use videos intending to attract customers. This helps in improve the growth of the brand. As the businesses are publishing video content day by day, the library may be overstuffed. Therefore, it leads to weakening your effective video marketing strategy. The periodic review of videos is necessary to find which video content is relevant or deleted. Performing video library audit will help you to confirm where you are not standing well.
What does it mean?
Why do we need to discuss it?
Is it shows such an impact on the success of video marketing?
We discuss each query that bugs in your mind about the video library audit. The running of a video audit will clean the video library by refreshing video content. Moreover, you can figure out the neglected areas.
What is a video library audit?
Through the video library audit, we can trace out the videos which are doing more harm than good. For suppose the YouTube channel videos having more dislikes, videos which are not performing well on your site and Facebook videos with very few views, etc. should have the video library audit.
The video audit can make you discover the video content, which has a higher impression rate than expected.
In most of the cases, the low budget videos will gain more impact than the highly budgeted and carefully curated video content.
Perhaps, you can find how successful that video was and can create such type of engaging videos.
Video audit can be used to identify the specific videos and topic that are not performing well.
The video audit may show that you don’t find the videos of behind the scenes and live streaming videos. Then you can start working on those videos.
Steps to a successful video audit
Gathering complete video data:
This process is a little bit time consuming, and this is where you should gather all the details of the video content. Then you need to compile it to the single space like using video audit template.
Here is the list of data what you need to include in video audit –
- Video URL
- Video type
- Release date
- Buyers persona
- Aim of video
- Embed video site pages
- Stage of the marketing pipe.
- About of the video products or services
- How you are going to use the video
- Views, engagement rate, click-through rate, play rate, conversion rate, and shares, etc.
Outlining video goals and content marketing strategy:
The immersion of video content always leads to gain audience engagement. Moreover, the video content regarding your company events or any will build the trust in the audience that makes the conversion.
Remember that without having a specific goal of creating your video will not work fairly. Hence, the setting of a video goal is the primary key in the audit.
Determining the gaps in content offering:
When you sort out sales and marketing teams through the video library, then you need to collect the resources to go further. Here you can pick out the lacking assets by sorting list like areas of the funnel, specific topics, and buyers’ persona.
If your channel has more entertaining video content and no details of the products demos then create videos of product focused.
The video audit helps you identify gaps in video inventory. Now you can find how many videos generated on different topics, on which platform your videos are playing a role, low and high budget videos and various types of videos, etc.
You can even sketch your worst performance by analyzing the video types, platforms, and topics which are having less audience attention.
After that, you can outline the budget that you spend on the low and high performing videos. Hence, where you need to spend more budget and where not will be notified through video audit.
The two factors, like quality and effectiveness, are the most considerable to categorize your videos. To do that Keep, Redo, Reuse, and Remove should be considered.
If the video is being effective though it is outdated, not on brand or having poor quality, then Redo is the immediate necessary action. In this case, such videos should be refreshed by making changes in fonts, colors, and branding.
The videos which are not working effectively, having poor quality and not getting the intended audience attention comes under Remove. This type of videos may down your brand image. Immediately remove such videos.
When you decide to keep any particular video, then it should fulfill all requirements like clear goals, effective, interact with your intended client and high quality. If you find such videos while performing video library audit, then you can safely keep them, but it won’t work all the time.
This type of video has high-quality content, created aiming at a targeted audience, and relevant. But they are not being used effectively.
This is where you need to reconstruct the videos to grab the audience through its performance.
Refreshing to create fresh and better content
Now might get an idea of what to do with already existing content and finding steps to improve content marketing.
Here what you need to do is bringing all such video content to work with newly updated video content marketing strategy.
All the business brands who want their products or services to reach the relevant and targeted audience then conducting the video library audit is mandatory. The launch of a video audit shows successful results of improving your video hosting site.