Do you want to pop up your Business with Viral Video Advertising Trends?
Are you still bugging to gather the tremendous strategies that help in building the better business branding through Video Advertising?
Why don’t you go ahead to look at the simple and seeking Trends in Video Advertising?
Here is the Complete Guide to finding the best solution that every publisher, marketer or Brand needs.
Table of Contents
- Video Advertising Trends 2018
- Header Bidding
- Mobile Video Advertising
- Short form Video Ads captures Gen Y audiences
- Longer Video Ads Generate Brand Awareness
- Mid-roll and Pre-roll Video Ads
- Live Video Ads
- Using AI and Machine Learning: Invalid traffic and fraud detection tools for Video Ads
- BigData Analytics and Monitoring for Video Ads
- Personalized Video Ads will Increase
- Video Ads on Chatbots
- Brands will start using Influencer Marketing for Video Ads
- Ephemeral Video Ads
- Rise of Augmented Reality & Virtual Reality Video Ads
- 360 Degree Video Ads
- Geotargeting/Geofencing Video Ads
- Brands will become Video Content Publishers
- More Explainer Video Ads
- Programmatic Video Spending Will Increase
- 10 Video Advertising Challenges Brands Face
Video Advertising Trends 2018
The publishers have held the auctions that let advertisers gain the more impressions than regular with supreme significance and these outside of the advertiser which termed as header bidding.
The increment of ad revenue obtained through the involvement of header bidding.
“74% millennials reaching the brands through YouTube”
Highly demand partners will cope-up with header bidding.
Mobile Video Advertising
As the mobile is the most demandable device in the present and coming era and it has become the bulls-eye for the marketers and advertisers to launch the viewers preferred content.
“Mobile users are the typical target for the video advertisers as the 48% millennials watch mobile video content”
Short form Video Ads captures Gen Y audiences
The video ads should be short and sweet which can be the snack-able content while watching. It can quickly catch the attention of the Gen Y audiences while playing.
Longer Video Ads Generate Brand Awareness
There is an advantage of hosting the long form of video ads. These ads will explore the brand name that sculptures the long lasting business branding titles as they cherry-picked with quality.
“86% of business video views are obtained through Desktop”
Mid-roll and Pre-roll Video Ads
Mid-roll ads will have more engagement than other video ads as played in the middle of the actual video content which is being watched by the audiences. This type of video ads will not irritate the visitors while they are viewing their intended video content.
Pre-roll video ads played before the actual video plays. In practical when the audiences don’t watch original video content then they will not let to move forward by losing some data.
The solid ad revenue obtained through these types of video ads.
“The performance of the video is measured with advanced analytics especially by the 35% of businesses”
Live Video Ads
Live is the buzzing word, especially on the popular Social Media Platforms. It is the excellent opportunity to merge the video ads while broadcasting the live video.
Using AI and Machine Learning: Invalid traffic and fraud detection tools for Video Ads
The video ad campaigns can be developed and tested by using AI and Machine learning. These are the essential tools to detect the fraud activities while launching the video ads. ROI is majorly considerable in AI to generate the video advertising efficiently. The data collection that helps in creating the datasets of machine learning is used to detect frauds.
“ The tools of artificial intelligence are showing effect of 27% on worldwide customers”
BigData Analytics and Monitoring for Video Ads
The analytics of the big data sets provided by using the various technologies and techniques. The excellent quality information of video ads generated with the collection of extensive data.
Personalized Video Ads will Increase
Harness the power of personalized video advertising that helps in framing the great branding. Through this, the advertisers or marketers can establish the long-lasting relationship with the customers by sending personal thanking messages.
It has been introduced by the Google that will bring the brands near the consumers with four usual and trending concepts like “I want to – know moments, Go moments, Do moments and buy moments. These will help in finding the complete information about the products or services that simulating the customers go ahead to buy.
Video Ads on Chatbots
Chatbots are most trending customer service providers that deduce the burden of the business brands buys providing the ultimate customer services. Hence, the combination of video ads and chatbots will drain the vast engagement.
Brands will start using Influencer Marketing for Video Ads
Most of the brands will prefer to involve the influencer marketing to launch the unbeatable video ad campaign as the influencers will have full command over the interests of the audiences.
“Around 85% of the audiences will watch online video especially in the US”
Ephemeral Video Ads
This concept is the most trending in the present era. The content of the video and messages are visible for a particular period which can be displayed in temporary and disappears after some time. It can be observed naturally on Snapchat. The launch of Ephemeral video ads will be the best way to touch the audience effectively.
Rise of Augmented Reality & Virtual Reality Video Ads
The video contents which generated the concepts of Augmented Reality & Virtual Reality will buzz in the video platforms as the viral content as they give the immersive experience in real-time.
360 Degree Video Ads
The CPM increased with the addition of more shares, views, and subscriptions. This type of video content will capture the all moments by holding all directions to display at the audience.
Geotargeting/Geofencing Video Ads
Depending on the location of city, zip code, IP address, state and country the content is delivered to the visitors of the website. It will generate the more traffic as the audience usually prefer the intended content. Therefore, the Geotargetting/Geofencing video ads will rapidly brand the business branding.
Brands will become Video Content Publishers
The unique video content always brings the massive traffic with continuous engagement that holds potential customers. It can quickly build the brand as the video content publisher that itself doesn’t know about it.
“Above 500 million hours of video content is being watched on YouTube”
More Explainer Video Ads
These video ads will disclose the real-time experience of your products or services when the customers are using them. It can reveal the dedication of building brands towards the customers in delivering your best to the clients.
Programmatic Video Spending Will Increase
As the programmatic video ads are the most seeking one to explore the business at the tip of the targeted audiences with boundless amendments. This programmatic video ad spending will be increased to organize the extraordinary campaigns.
10 Video Advertising Challenges Brands Face
There are many challenges that the advertisers and publishers have to overcome in the coming year related to video advertising. The video is important in digital marketing because of the size of the audience for digital video. It estimated that a large number of people would watch videos on digital platforms by 2017. Here are the few video advertising challenges that brands have to face in the coming year.
1. One of the challenges for publishers is to choose platforms from the many choices and understand how they will perform.
2. They should be selective about the partners and the objectives.
3. Though there are metrics available, there is no standard to measure the success of digital video campaign.
4. The key performance indicators need to be determined based on the platform the ad is going to run and the type and targeted audiences.
5. Marketers need to understand the relevancy of all screens from desktops to mobiles. More video is watched on mobile phones.
6. Video advertisers should never decide that millennials are the only target audience for their video. There are others in the group of 35 – 54 years that also watch the digital video.
7. They should keep in mind that buying ad space is not the same for television and digital video content.
8. Brands must realize that the digital content is not made years in advance.
9. The viewers of digital video advertising have no schedule.
10. Brands must also understand that the media plans for digital video advertising are made months ahead, and they should be created based on the latest trends.
Most of the brands are shifting their budget from television to digital video advertising. They have to make decisions about the platforms that work best for their content, choosing the publishing partners and how to measure the success of the video content. There are sure that some ways will evolve to overcome these challenges in 2017.
If you wish to have the enormous traffic with the uncountable audiences, then it’s the time to stretch your business boundaries by showing little bit focus on the above-mentioned trends especially while launching the video ad campaign as the advertiser or marketer.