The buzzing video ad format in the present era is Vertical Video Advertising which is the mobile-friendly one. The usage of mobile has given the life to the vertical video ads that are being the challenging task for the advertisers to launch in an efficient manner.
Vertical Video Advertising
The ongoing demand of mobile has changed the preferences of the users. Most of the desktop and TV consumers have shifted to mobile in the present era.
The portrait mode of viewing on a smartphone is the most seeking one. Depending on that most of the advertisers are choosing to place the vertical video ad formats.
This type of ad is the most efficient one as the 3/4rd of the consumers are holding the mobile vertically to watch videos in most of the time they spend.
These ads are pretended as the native video ads by the user. The conversion rate and views of the video especially through the mobile have been increased rapidly.
The video advertising companies are suggested to deliver the best video ad by considering the insights.
Vertical Video Ad Types for Brands
There are different types of vertical video ads that are more demanded. Such are
Explainer videos:
These types of videos are most useful to explore in the business category. Push the explainer videos in the vertical video ad format on mobile to hang the crowd aside.
Videos of Lyrics:
Music is the top category to gain the attention of the public that helps in exploring the one’s brand by launching vertical video ads in lyrical videos.
Top 10 Videos:
Use this list to place the vertical video ads as they are the most engaging videos that attract the new audiences as well.
Vertical Video Ad Formats
Skippable Ads:
These ads will enable the audiences to skip the ads after watching it for 5 seconds. This will be held in the main video before it plays or after it plays.
Bumper Ads:
These are undoubtedly non-skippable video ads that lead users to watch until 6 seconds before displaying the main video.
Long Non-skippable video ads:
These ads are placed to watch up to 30 seconds with no skipping.
Sponsor Cards:
These ads are displayed at the audiences that are relevant to the main video.
Vertical Video Advertising Trends
Cent percent of mobile video viewing is expected.
The Snapchat will be the most desirable one to place vertical video ads as the present.
The competition of trending social media apps like YouTube, Snapchat, Instagram and Facebook etc. will be increased with the comparison.
Branded companies are adopting the vertical video advertising.
The CPM through vertical video advertising has been increased.
Vertical Video Advertising Best Practices 2021
The high quality and fresh content is the best one to reach the audiences with effective story telling strategy.
Better to use the snackable video content i.e. up to 10 seconds or less that will not annoy the audiences.
Immerse video ads at the influencers to reach the targeted audiences.
Pretend the preferences of audiences and create the innovative ads.
Vertical Video on Instagram
The vertical video ads can be placed on Instagram which is the most best one to promote the brand. The 4:5 aspect ratio portrait videos can be placed on Instagram.
This has been introduced by understanding the needs of the advertisers which helps them to have the effective business branding.
The motive of the Instagram is to give the immersive experience to the users by advertisers with the addition of video ad formats.
Vertical Video on Facebook
2:3 ratio vertical video ads can be introduced on Facebook through which the brands can gain huge reputation than on other social media apps.
It provides the experience of full screen with the facility of vertical scrolling, especially on mobile.
Most of the audiences on Facebook are from millennials who are most aggressive to find the advanced products or services that are being trended.
Hence, the brands can make use of this platform to clutch the exact customers through vertical video ad campaigns on the Facebook newsfeed.
If the video content is highly effective then they will get huge shares in that community.
Twitter Vertical Video Specs
The length of the video should be 0.5 to 30 seconds.
32×32 and 1280×1024 are dimensions.
1:3 or 3:1 is the aspect ratio.
The size of the file should be 15 Mb.
The pixel aspect ratio is 1:1.
The stereo or mono audio is supported.
The video bitrate is 1024k and 96k is the audio bitrate.
Vertical Video Advertising
Another concept called vertical video Advertising is blossoming in the social media and video marketing world. As technology develops and the platforms to watch videos change, marketers are figuring out how to adapt. Truly, users watched film and video horizontally on wide screens like TV sets, PCs, and movie screens.
The reason viewers are all the more prepared to watch vertical video could be because it’s more standard than turning the phone sideways. There is a natural reason that in a representation style gadget, the substance would be arranged in a picture style way.
From an utilitarian perspective, mobile telephones are designed to work vertically. It’s a far less demanding and secure approach to holding the device, furthermore fundamental for operation with a solitary hand.
Vertical video – video shot in a picture, rather than the standard scene mode – has remained long-standing. The arrival of portable first and versatile simply social stages has given vertical video new significance for advertisers.
Snapchat Vertical Video Advertising
Grasping vertical video postures specialized difficulties for brands who might want to repurpose their video content on different platforms. This change additionally requires an alternate artistic eye and topical twisted.
The vertical video trend took off decisively because it was permitted to brood in Snapchat’s developing yet niche audience.
When enough people were tapped into the Snapchat ecosystem and communicating with vertical video, the rest simply became alright.
Beyond any doubt vertical video is extraordinary and the most current, hippest thing around; however traditional video is still exceptionally important and now you need to oversee two distinct formats.
Instagram Vertical Video Advertising
Instagram dispatched a vertical video option that demonstrates the format keeps on assuming control over the mobile viewing knowledge.
The display styles open a scope of creative potential outcomes for brands and offices that as of now are dynamic on the platform. Instagram said wide-screen and vertical imagery has entry to all the same filters.
Facebook Vertical Video Advertising
Facebook has propelled its Vertical ads worldwide, permitting advertisers to viably assume control over a mobile device’s screen with immersive creative that loads quickly when somebody taps on the news feed.
Facebook’s photograph sharing app announced that videos can now found in what’s known as portrait mode, and there is another widescreen option, also, which will remove the platform from its square roots. The new formats likewise apply to photos.
The industry needed full-screen experience and vertical scroll. Canvas has vertical and horizontal intelligence, extending to full screen. Surely, the group watched out for what different platforms were putting forth advertisers; however, the horizontal format is something different platforms don’t use, so this is a different offering that combines the two.”
Vertical Video Advertising Statistics
• Snapchat has seen vertical video ads completed as high as nine times more often as horizontal ads.
• 94% of Facebook’s income is generated from advertising and they revealed vertical video advertisement
• 80 percent higher video culmination rates, for one – as per a late Audi campaign.
Vertical Video Advertising Market
Well known social apps, for example, Meerkat, with about 2 million users, and Snapchat, with 100 million day by day users, are particularly designed for the use of vertical videos. The Facebook & YouTube has acknowledged the change and have updated their mobile apps too to play vertical videos.
Publishers and marketers who once rejected vertical video as a crude mix-up are changing their perspective. That is in substantial part because of changing utilization habits that are making mobile the standard as opposed to the exception.
Vertical Video Advertising Trends
Vertical video trend can be revolutionary to video advertising and marketers need to get on board.
Marketers and advertising offices are starting to get on this trend and are intentionally making video advertisements with a vertical perspective. they have been doing it for a considerable length of time with our cell phones, filming ourselves vertically for Snapchat or Instagram, however, now marketers have started to shoot their ads with the expectation of being seen vertically, which is a revolutionary concept.
Best Practices for Vertical Video Advertising
Vertical videos are the videos shot in portrait mode with a mobile phone. The perspective of marketers and publishers is changing. Vertical videos were once considered amateurish, and many hated them. Vertical videos because of the growing habit of consuming content on mobile phones. The great videos are now being considered seriously with the introduction of apps such as Snapchat, Meerkat, and Periscope. The ads that are shot vertically give better user experience on mobile phones. Here are the best practices for vertical video advertising.
• While creating vertical video advertisements, the brands need to include a large logo so that it is not lost on the small screen of the mobiles.
• Like any other video advertising, the vertical video also must come with a strong call to action. Publishers can include a hashtag, button, or a URL. Including a call to action can serve different goals and some of them are to increase conversions and to increase brand recommendation.
• Do not worry about the time, the brand is to introduce to the audience in the vertical video ad, but it should do appropriately.
• We all know that the traditional landscape video ads are very effective, and at the same time, vertical ads are also on rising. When using vertical videos always optimize them for screen alignment.
• Keep the vertical video ad short, relevant and interesting. The video should not exceed the length of thirty seconds. Five seconds, however, is very less effective to make the consumers recall the ad.
• Though auto-playing ads may irritate some users, it is proved that this feature helps in performing better when it comes to ad recall and brand familiarity.
some advertisers are now using vertical video ads on Snapchat and is also streaming on periscope and Meerkat. According to some experts, when people see an ad in the mobile app, they may skip an advertisement as they do not want to rotate their device to watch it on full screen. But if it is vertical, they may keep watching.
IAB Vertical Video Advertising Best Practices
Everything needs some strategy that defines the structure of the business brand success, especially through IAB vertical video advertising Best Practices.
In this, the vertical video plays a vital role as it is entirely flexible on mobile devices. The mobile is the most haunting one for each.
By keeping that in mind the world number one advertising business organization IAB (Interactive Advertising Bureau) has framed the best practices for vertical video advertising.
It is the pocket guide for all the advertisers and marketers to blow the effective branding through vertical video advertising.
Aspects of Vertical Video Advertising
Vertical video is the most commonly preferable format as it is compact on mobile.
The vertical viewing on mobile has become more common through modifying consumption configuration.
90% of portrait mode usage observed in most of the smartphones.
Though, the horizontal videos make assumptions like effective to watch the brands and publishers innovating and attaching the format of vertical video.
Vertical Video Advertising Paybacks
The vertical video advertising is completely influencing the 100% of phones property.
This vertical video ad format is more compactable with the apps and used to merge in online games, songs, chats, and articles etc.
The advertisers must sketch the advanced alert to present the beyond vertical ads where the users prefer to watch the vertical videos, though the original content is consumed in a horizontal position. It is better to pick the vertical format always.
Vertical Video Ads Creation Best Practices
- Vertical videos always captured in vertical format and if the video captured horizontally format to vertical form.
- Push single and simple message that goes into an early action.
- Snackable ads are more preferred.
- To run the vertical video in apps, influence the digital video ad serving template as the IAB Mobile Verification Open Source SDK.
- IAB full-page ad units will support the format of vertical videos.
- The length of the vertical video is 8 to 12 seconds that is below 5MB.
- Boost up the engagement through call-to-action with the help of rich end-cards.
- Evaluate the impact of shorter video on the normal battery as a primary test.
- The lack of efficiency detected while resizing and cropping the horizontal videos for vertical use. If so concern strong firms for assistance.
Best Practices for Vertical Video Advertising
Vertical video ads main buyers:
Movies and programs of TV’s which comes under entertainment category will signify 38% of vertical video ads.
The brands of technology and fashion are in the next row of the stack in use of vertical video advertising.
As the video allows having the easy consent pharmaceutical prefer to buy vertical video ads.
Vertical video format challenges:
No guarantee that all apps of mobile and websites support vertical video.
The format of programmatic buying and selling will have slow unification.
The investment in the content of the vertical video is much more.
Vertical video and automated buying process:
Through private marketplaces, the vertical video carries out programmatically.
Vertical video ads are run by out-stream video ad units mostly. It will create the rich content environment that forms the hefty marketplace by simulating the audience.
Lack of creative resources can observe which hinders the scale.
Through outstream ad units, the publishers will have a list, and the creative buyers will limit those ad units having access to horizontal ads.
In the openRTB 2.5 banner object, the height or width are observed by DSPs (Demand Side Platforms) to notify the vertical placement.
Before launching the video advertising just go through the IAB framed outlines to establish the successful video ads, i.e., especially through vertical video ad format. Through the business, brand can easily reach the targeted customers.
Source: Link
How Vertical Video Is Changing Content Marketing?
The success of the video marketing strategy always depends on the way the audience accept while watching online. That means one video should reach the audience expectations. Today vertical video has become the trendsetter, especially for all the mobile users. As mobile is the user-friendly device to watch online video content, then the vertical video content is the most flexible.
It has become the primary task for the marketers and brands to find strategies to build vertical video content. This is the reason behind preferring the vertical video content.
What is vertical video content
The video content that appears in a vertical position to watch is nothing but vertical video content. Mobile users are intended to watch the vertical video content. Present the Instagram IGTV rolling on vertical video content.
The Instagram, Snapchat and Facebook stories are fairly feeding the audience with vertical video content.
How vertical video content through stories revolutionizing social media?
The creation of vertical video content has become a challenge for the brands in getting the audience attention.
For example, BUZZFEED is the food channel where it shows different varieties of food recipes. The entire cooking process they show in seconds or minutes which is most interesting for the audience. Moreover, their video content will not consume the audience watching time. Each video content they deliver some exciting and fresh recipes. Now the stories of BUZZFEED are reaching a huge audience than ever before.
Why is vertical video content marketing on the rise?
Social media platforms are in the use of vertical video content:
The giant social media platforms like Facebook, Instagram, YouTube, and Snapchat, etc. are creating vertical content that keeps audience continuous engagement.
The short form stories to long-form vertical video content on IGTV are going viral by grabbing the audience attention.
Now, most of the other trending social media platforms are planning to implement the most advanced strategies to create vertical video content.
Mobile audience most preferred video content:
As we know that vertical video content is more flexible to watch on mobile. As consumer behavior changes, marketers are digging strategies to reach audience expectations.
Increasing daily active users:
Now stories are trending on social media platforms. These stories are visible to the users in vertical format. The stories are the most engaging concept which keeps continuous engagement of the audience.
Brand Reputation:
Most of the business brands on social media are elevating their brand through the creation of stories. The viral IGTV completely runs on the vertical video content where millions of brands are revealing their profile.
Vertical Video Advertising – The Next Big Thing
Vertical video – video shot in a picture, instead of the standard scene mode – has been long-standing. The appearance of portable first and versatile just social stages has given vertical video new importance for advertisers. It might sound first-world- issue-ish, yet rotating the telephone on a level plane to see a video in full screen interferes with the client’s experience, mainly if that experience was occurring inside an application. Subsequently, cell phones have appeared to be ” kept in representation mode 98 percent of the time.”
YouTube declared that it’s Android application would permit vertical videos to play in full screen. Facebook has made another line of vertical video promotions. As more distributors – and hence publicists – start to wager vigorously on versatile, portable video promotions will keep on flipping vertically.
Customers are making and sharing vertical videos. Distributors are supporting perpendicular substance. Sponsors are going vertical advertisements. As applications like Snapchat, Periscope and Meerkat progressively get to be necessary courses for advertisers to draw in, a vertical video has demonstrated a more natural path for portable clients to view content. Snapchat had reported that clients are nine times more inclined to see a vertical video than level substance.
The reason viewers are all the more ready to watch vertical video could be because it’s more regular than turning a telephone sideways. There is a fundamental rationale that in a representation style gadget, the substance would be situated in a picture style way. Significance of local so promoting has dependably worked best when it’s arranged and local to the gadget. Or medium in which it’s presented.” Vertical the video is turning out to be so well known so rapidly that numerous stages, as YouTube, are attempting to keep up.
The arrangement, notwithstanding, isn’t for advertisers to abandon level and toss themselves entirely into vertical. Instead, brands will need to deliver more, merchant particular substance those locations challenges as they emerge.
Vertical Versioning of Videos – The Next Big Thing
Vertical versioning of videos is the latest trend today. Snapchat first allowed the videos in the vertical viewing format and encouraged the brands to advertise with the vertical videos. Previously many marketers think that these types will not work as the video can be played with great black edges, which might turn uninteresting to the audience. But, the viewing behaviors changed, and the vertical video viewing was gaining more and more important day by day as users also feeling uncomfortable to turn their devices all the time when they are supposed to watch another video.
And now, the vertical video is the next big thing for the marketers to follow because it revealed that more than 5x time’s greater engagement notified towards the vertical videos compared to the horizontal viewing. So, marketers also turned towards the vertical video versions and included them in their marketing strategy.
Image Source: KPCB
Image Source: KPCB
Fullscreen Vertical Video Viewing
The only dissatisfaction with the vertical video viewing is the heavy black outlines on screens reducing the picture size on small screens, and the solution was ready with the Youtube platform. It designed a good Google material app that is going to knock more success doors on iOS and is yet to come. But, we are going to see a new look and format of the applications that were coming in the future. A now, there is no barrier for the vertical video viewing rates and was continued at the same speed pace. Now they are also compatible with Android and iOS too.
Conclusion
In the coming era, the vertical video content will be the social media video content. The audience is showing interest in watching vertical videos than horizontal ones. The brands can take advanced steps to launch the most exciting vertical video content that gives a great competition to the opponents.
Consumers are making and sharing vertical videos. Publishers are supporting vertical content. Advertisers are making vertical ads. So what results do every one of the three of these factors combine to create?
The most critical result, in any case, is an advertising background that feels native to the mobile user.
This article will define the complete description of the vertical video advertising that is being the viral one to explore the branding. If you are intended to gain a global impact at your brand go on implementing this vertical video advertising.
