YouTube Channel Audit
Video Marketing

Vertical Versioning of Videos – The Next Big Thing

Vertical versioning of videos is the latest trend today. Snapchat first allowed the videos in the vertical viewing format and encouraged the brands to advertise with the vertical videos. Previously many marketers think that these types will not work as the video can be played with great black edges which might turn uninteresting to the audience. But, the viewing behaviours changed, and the vertical video viewing was gaining more and more important day by day as users also feeling uncomfortable to turn their devices all the time when they are supposed to watch another video.

Vertical Versioning of Videos - The Next Big Thing

And now, the vertical video is the next big thing for the marketers to follow with because it revealed that more than 5x time’s greater engagement notified towards the vertical videos compared to the horizontal viewing. So, marketers also turned towards the vertical video versions and included them in their marketing strategy.

Verticle-Video-Stats

Image Source: KPCB

Verticle-Video

Image Source: KPCB

Fullscreen Vertical Video Viewing

The only dissatisfaction with the vertical video viewing is the heavy black outlines on screens reducing the picture size on small screens, and the solution was ready with the Youtube platform. It designed a good Google material app which is going to knock more success doors on iOS and it yet to come. But, we are going to see a new look and format of the applications that were coming in future. A now, there is no barrier for the vertical video viewing rates and was continued at the same speed pace. Now they are also compatible with Android and iOS too.

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