CPM or cost per Mille is the term used to tell about the cost for advertisers to serve the video to one thousand people.YouTube allows advertisers to earn revenue by placing their ads on videos and the sides of the videos.CPM is calculated based on how many people watch the video and from where the people are watching the video.Many factors affect CPM, and these include the demographics, content, gender and time of watching.
Cost per Mille or CPM is the amount paid per every thousand views on YouTube. This can be different for each YouTube channel and country to country. CPM fluctuates from day to day.We can know about the types of ads and also the worth of them. The unskippable ads pay much than the little overlay ads.Based on the monetized views of the video, YouTube can calculate how much money the video maker can earn on 1000 monetised views, and this is the playback based CPM. CPM will not be the same for all seasons. It can be higher during holidays, and it can be lower when there are no holidays.
Cost per Mille can be different in different countries.Some people may have higher CPM and others very less CPM. It based on the region and the advertisers.In regions where there is less number of YouTubers, the advertisers may pay more. Play based CPM is also more for technology, technology products and also beauty products.
Playback based CPM is the cost advertiser pay for serving ads on a YouTube channel. It depends on the monetised playback numbers. Some may get confused with CPM and RMP.Though the CPM is shown very high, the actual earning of the channel is CPM multiplied by 55%, and this is the revenue per thousand monetised view. YouTube takes away forty-five percent of the channel revenue.