Table of Contents
Twitter promoted video ads:
Promoted Video ads enable advertisers to upload video directly to Twitter, and target using different parameters including keywords. (either keyword used in tweets, or searched keywords on Twitter) Interests website tags, tailored audiences, device or carrier, TV targeting (users engaged with specific shows), and demographics. Promoted Video is offered on a Cost Per View (CPV) model, so like YouTube’s TrueView video ads, you only pay for actual views. Although Twitter designed this feature for the two-screen experience, it’s clear they’re marketing it to the business advertising audience as well.
Twitter’s Native Video Player:
The Twitter Video Player will host videos of up to 10 minutes with no limit on file size, initially supporting mp4 and move files. There will be no ability to edit videos or schedule them within the player at least in its first iteration. The Twitter Video Player will not support videos hosted on YouTube or anywhere else, just those on its own service.
Twitter Video Analytics:
By using Promoted Video, it’s easy for brands to upload and distribute video on Twitter, and to measure the reach and effectiveness of this content. With the CPV model, advertisers only get charged when a user starts playing the video. The video analytics tools give them the ability to measure things like completion percentage and compare breakout of organic versus paid video views.
In and Out of Twitter Native Video
Twitter has announced its essential video services since from a year and launched recently this year 2015. It was going to provide the various native video ad services like in-feed ads, search ads, and different widgets for the marketers in special. The native video ads allows the brands to promote their content in different formats along with the videos, images, infographics, music and many other types of media on its platform. The platforms are going to the native video ads as they have good integration visually with the publisher’s way. Twitter Native Video workflow can be obtained here.
Twitter Native video specs
- The Twitter platform was allowing the users to record edit and share directly on the service networks. It didn’t reveal its further step towards the native video services.
- It also allowing the users to enjoy the personalized timeline along with the highlights of relevant tweets.
- It supports MP4 and MOV formats and didn’t accept the Youtube videos
- Also provides analytics
Twitter native video length
- The present native video on Twitter platform enables the videos with a limit of twenty seconds video. It can be hosted the videos up to ten minutes.
- The video view can be counted if the user have watched for three seconds
Twitter Native video size
- The native video size was kept maximum to 15MB and must be checked during your upload
- There is no limit on the file size but, there is no option for editing and scheduling the videos and better to keep at max limit of 15MB to avoid mistakes.
Twitter Native Video upload
- Twitter users can upload up to 30 seconds via Twitter API
- The media that is uploaded must be compatible with the Twitter native video ad formats
Twitter Native Video ads
- Promoted video ads on Twitter allowing the advertisers to upload the video using different keywords, tags and demographics directly.
Twitter Video Cards:
Twitter refers to content-rich tweets as cards. Each card provides a different type of content and has different meta tags associated with it. The player card is designed to enforce your videos. So if you use video from YouTube, tweet the post with the URL of YouTube video, and you’ll be fine. The basic steps to deploy are:
- Unzip the contents into a publicly accessible path on your website
- Open the page.html file and ensure the twitter:image, twitter:player and twitter:player:stream values point to your server and file locations
- Update the content that you’re pointing to (don’t use the sample video, please!)
- Ensure all paths are specified as secure (https://)
- Test your URL