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Ultimate Guide to Social Video Advertising

Ultimate Guide to Social Video Advertising

Instagram Mobile Video Ads

The video advertising has proven its long value in the advertising today. The mobile devices has integrated in the digital advertising and increased raised its importance and value in the market. Today, there are some millions of smart phone users across the globe were connected with the devices for everything they need from watching the videos to purchasing the products online. The internet usage has drastically increased and bought a new change in the digital video adverting. When comes to the social video, it is the biggest trend in the video marketing since from years and increased its pace in the advertising ecosystem.

Ultimate Guide to Social Video Advertising

Ultimate Guide to Social Video Advertising

Mobile video Advertising on Instagram

The Parent company of the Instagram is Facebook platform. The Instagram is one of the most popular platforms for sharing the video clips of 15 seconds in length. It is started from the mid 2013. It has introduced the short video ads and has acquired nearly two billion dollars ad revenue within one year while other platforms are just struggling to achieve the things in a right way. It has created great buzz in the social video sharing via mobile devices at that time.

The Instagram video ads are just looks like the videos that are posted by the users. The videos on Instagram has generally limited to the 15 seconds in length. They just play within the Instagram news feed and cannot be played full screen. There are various types of Instagram video ads such as mobile only targeting ads, autoplay ads and the views can click through the ads on Instagram from the external site. The platform was now experiment the click through buttons on its platform. The Instagram ads are generally got integrated with the Facebook ad interfaces which can also access the use of measurement tools on Facebook.

Snapchat Mobile Video Ads

Snapchat has become the most popular media sharing application among the top apps on the present digital world. It has some millions of active users on its platform within a short span. Snapchat has become well known for the video advertising and marketing also. Many brands have become succeeded on Snapchat platform using the Snapchat video ads on its platform. The Snapchat video ads are introduced in the year 2014. The ads are limited to the country and the brands are allowed to target the audience basing on the demographics of the channel.

It doesn’t have a desktop version and completely compatible with the mobile format only. The platform has offered different types mobile video ad formats for the advertisers. The video length of the Snapchat ads are ten seconds limit for two cent video ads and longer length for the premium type of video ads and there is not perfect publicized information on time limits on Snapchat platform. The discover ads on Snapchat platform is the top notch feature in which brands are efficiently using this format to target their audience with the Snapchat stories.

The Snapchat story feature is one of the most popular features of the Snapchat platform where the Snapchat stories are cannot be archived and deleted after 24 hours. It doesn’t have any tracking features and the view must be tracked externally. The discover ads are autoplay ads and the ads can be viewed full screen in the portrait mode and users don’t have to rotate their mobile devices to watch the ad. The vertical video ad formats are promoted by the Snapchat and also proved good engagement with these ads.

Facebook Mobile Video Ads

Facebook is always announcing something new related to the different features of the platform. it is potential competitor to the video giant YouTube platform. With the rise of video advertising in the digital marketing, the social platforms have implemented their planning in providing the efficient video ad formats for the marketers and advertisers. With the advent of the mobile video the social platforms has connected with the mobile formats and started mobile video formats for the advertising too. The Facebook platform has introduced different type of ad formats for the mobile targeting in marketing.

Nearly 76 percent of the Facebook revenue in 2015 was reported to be from ads. Nit has become a leader in the social ad spend. The Facebook video content was receiving some four billion views every day. The mobile video ads have started since 2013. The advertisers are allowed to buy the mobile video ads in two different ways and standard and premium video ads. The standard video ads are regular Facebook video ads and the premium ads are similar to the television video ads. These can be targeted basing on the gross rating points.

The maximum video length on Facebook mobile ad format is 45 minutes. The users can view the ad in full screen mode also. These ads can also be access from the external site and the platform has set up a good standard on the call to actions. Dedicated video metrics feature is also Yet to be announced by the Facebook platform and it was under development.

YouTube Mobile Video Ads

YouTube is the biggest video destination across the web. The platform provides great opportunities from creators to the advertisers on its platform. Many advertisers have got succeed on the YouTube with adverting formats on the web. Now it is time to the utilization of mobile targeting strategy in your marketing and advertising online with the video content. The mobile device usage has greatly increased and still going active today. Majority of the YouTube video views are noticed from the mobile devices. An average user was spending two hour in watching a video on YouTube using their mobile devices. So, the rapid increase in the usage of mobile devices in watching the video content made the marketers to turn towards the mobile video formats by using the different social platforms like YouTube as their medium.

Mobile video ads on YouTube platform

There are different types of mobile video ads are generally in use on mobile video adverting. The platform has designed the interactive ad formats for the marketers who have targeted their audience via mobile devices today. Mainly two video formats are in use on YouTube platform. The mobile roadblocks and the in stream ads are the two ad formats on the YouTube platform were in use today.

The mobile roadblocks are just one Day ads which are appeared on the YouTube mobile homepage. They will not appear on the YouTube mobile application. The In stream video ads are supported with the android version of the smart devices. These video formats can be placed using the video ad inventory. The maximum video ad length is 45 minutes and these ads can be efficiently targets the device and can be managed with the ad words interface. These ads can also be watched in full screen mode.

Twitter Mobile Video Ads

Twitter is the most noisy and real time active platform across the web. It has acquired great ad revenue in the fourth quarter of the year 2014. The platform was offering the different ad formats which are closely related to the television commercials. It is developing various targeting features of the mobile video ad formats for the publishers and marketers on the platform. Many brands have got succeed on Twitter platform as it increases the interaction between the consumers and the brands.

Twitter is the best platform for the mobile video ad campaigns from the second screen because the platform is perfect for the real time tweets and interactions which can help in better promotion. People are more likely to buy certain products after watching the videos on Twitter which increases the brand success rate on the Twitter platform.

Twitter platform was offering different types of ads such as pre roll, mid roll ads along with the Payer cards and promoted ads. The Twitter promoted video ads are generally appears on the Twitter’s user timeline and is similar to the Twitter player cards which are used on playing the media. The promoted video is very helpful for the brands to distribute the content on the Twitter platform and also helpful in measuring the reach and effectiveness of the ads.

Twitter ads does not included with the call to actions. They are mobile only targeting ads which offer standard targeting. The advertisers can also plan their ads basing on the mobile data plan. The video length is allowed up to 10 minutes on Twitter platform. It has recently announced the autoplay video ad feature on the platform. The users can also go with the built-in video analytics to measure the success of a particular ads.

Pinterest Cinematic Pins

Pinterest is the new to advertising. It had designed the scrapbooking application in which the setup is based on the unique object in which the advertising for the ecommerce is perfectly fits onto it. So, many ecommerce companies are planning to target the pinterest scrapbooking application to make their move towards the success. The platform has also launched the first animated pins which are well known as cinematic pins. The cinematic pins are not videos they are just like Gif’s in Facebook chat box. They generally play back and front while the user scroll top to bottom on the page.

The advertising on pinterest has started from the second quarter of the year 2015 recently. The platform is planning to upgrade the targeting and allowing the advertisers basing on the users interest. So, the advertisers can target the users basing on the interest of the audience just like travelling, foodies etc. the length of the video on Pinterest platform is around 30 to 50 frames long. Animations are very short and play while user scrolls. Animations are cannot be controlled by the scrolling.

The cinematic pins on pinterest are also available full screen view for the users in which the user can tap on to the cinematic pin and open the pin for full screen view. This action is named as a close ip action on the platform. The platform is testing its feature by providing the select ad partners feature on its platform. it also consists analytics platform but was still in beta stage and yet to be upgraded.


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