We are in a world of video and it enhances several marketing strategies and promotions. The video consumption rates are greatly increased across the globe with the rise of smartphone usage. Every social media platform is unique and provides different features to the video marketers, brands and advertisers. The Twitter platform was adding new features for businesses on its platform.
Twitter promoted video
Promoted video allows the brands and marketers to target the specific audience and engage the customers.
The Twitter video can connect emotionally than any other platform. it is the best way to get connected with your audience.
The platform added the auto play feature for its promoted video ads which encourages the viewer interaction with the video content.
The new auto-play feature in promoted video had introduced to get 100 percent visibility score in all the promoted tweets.
The platform makes its step towards the chargeable views as two seconds and playback for 50 percent in the timeline. The viewers can click and watch the video in full screen and unmute the ads just like on Facebook platform.
Setting Up Video Views Campaign
Once your video upload is completed, you can start your video views campaign by clicking the export button and select the create new campaign option. After selecting that option you can choose video views tab.
Name your campaign with time and date.
Enter the start and ending date for your views campaign.
You can also select the daily budget for the campaign.
Marketers can also enter the video description and that can be accessible when the users click on the video to expand.
You can also add a call to actions for your video which allows both site URLs and as well as watch now type of CTA’s. you can also select the previous tweets.
The targeting can be done basing on the selection of locations, gender, language, device and keywords.
Finally, try your first video views campaign by following this information on the Twitter platform.