Twitter is the noisiest microblogging platform, and now it was called a video microblogging platform with the introduction of a new video. The platform has more than 305 million monthly users who are an excellent opportunity for marketers to promote their products with Twitter video ads. Already many brands and marketers got succeeded with the Twitter video ads. Here is how to get started with the Twitter video ads for your brand or company.
Table of Contents
- Create Profile for your Business
- Attach your Profile to the Ads Account
- Twitter Promoted Video Ads
- Twitter cards for your Ads
- Best Practices for Promoted Videos on Twitter
- Twitter Video Views Advertising Campaign for Businesses
- Twitter promoted video
- Setting Up Video Views Campaign
- How Much did Twitter Video Counts Feature can Help Users and Marketers on Twitter?
- Twitter Video Statistics
Create Profile for your Business
There are no big differences or changes in the normal account and a business account on Twitter as they are the same. To create a good business account on Twitter, at first, Add catchy username to recognition. Add a short username within 140 characters. Also, upload a good photo or logo of which resemble your brand or business. Add your related business data within the 160 characters for your company profile. Link your customers to the URL from your web page. You can also allow attaching the link tracking tags to analyze the visitors from the Twitter platform.
Attach your Profile to the Ads Account
Go to the “Twitter ads login Page” and choose your country and time zone and click onto the permanently save your settings. After this, Twitter allows you for the creation of your first campaign and provides you with various settings where you can choose the type of campaigns.
Twitter Promoted Video Ads
Twitter allows the users to create and upload the video ads directly to the Twitter platform, which can be called native Twitter video ads on the Twitter platform. It has great potential to take your video to a large audience within the Twitter platform. It is in the beta stage but working well. The campaign allows you to promote your video to your targeted audience. You can add video title, description, and call to action to your videos.
Twitter cards for your Ads
Twitter cards are the best way to reach the audience. The cards have great functionality than regular Twitter Tweets. The users can create Twitter cards within the new campaigns.
Best Practices for Promoted Videos on Twitter
Twitter Promoted video is available to Twitter accounts. Twitter allows the posting of video ads in a tweet. This is the promoted tweet but now with promoted videos, you can directly post the videos on Twitter and also target keywords.
Businesses can promote their videos on Twitter and promoted videos are those which are native video ads. The user can use the keywords, search keywords, tags, TV targeting and other parameters for the videos they post directly on Twitter. Read here the best practices for promoted videos on Twitter.
• Studies revealed that humanizing videos attract more consumers. At least the opening scene of your video must contain a human.
• Ensure that the video you are posting is of high quality.
• Choose a thumbnail of the video carefully so that users will want to see what is there in the video
• Videos are not limited on Twitter and so do not worry about the length of the video. At the same time, it is advised to make the introduction of the video early so that users know what the video is all about.
• Converse with the potential customers and followers with the use the video.
• Most of the videos online are watched on mobile devices. Thus it is important for the marketers to ensure that their videos content is mobile-friendly.
• Combine the Twitter promoted video and TV targeting to reach a new audience.
How Twitter promoted videos are different from other videos? Twitter promoted videos act the same as promoted tweets and allow the marketer to embed video content within Tweet. The advertisers pay for only the number of plays as these are bought on a cost per view basis.
Twitter Video Views Advertising Campaign for Businesses
We are in a world of video and it enhances several marketing strategies and promotions. The video consumption rates are greatly increased across the globe with the rise of smartphone usage. Every social media platform is unique and provides different features to the video marketers, brands, and advertisers. The Twitter platform was adding new features for businesses on its platform.
Twitter promoted video
Promoted video allows the brands and marketers to target the specific audience and engage the customers.
The Twitter video can connect emotionally than any other platform. it is the best way to get connected with your audience.
The platform added the auto play feature for its promoted video ads which encourages the viewer interaction with the video content.
The new auto-play feature in promoted video had introduced to get 100 percent visibility score in all the promoted tweets.
The platform makes its step towards the chargeable views as two seconds and playback for 50 percent in the timeline. The viewers can click and watch the video in full screen and unmute the ads just like on Facebook platform.
Setting Up Video Views Campaign
Once your video upload is completed, you can start your video views campaign by clicking the export button and select the create new campaign option. After selecting that option you can choose video views tab.
Name your campaign with time and date.
Enter the start and ending date for your views campaign.
You can also select the daily budget for the campaign.
Marketers can also enter the video description and that can be accessible when the users click on the video to expand.
You can also add a call to actions for your video which allows both site URLs and as well as watch now type of CTA’s. you can also select the previous tweets.
The targeting can be done basing on the selection of locations, gender, language, device and keywords.
Finally, try your first video views campaign by following this information on the Twitter platform.
How Much did Twitter Video Counts Feature can Help Users and Marketers on Twitter?
The most active microblogging platform always busy with new tweets every second was stepping ahead with new video count feature. It is only available for some users. The Twitter platform is continuously experimenting new features on its platform to provide its users with a video-rich experience. The platform was testing new video-related features on its platform.
The view counts feature can provide helpful information for the video creator and publishers about the popularity of the video that is posted on twitter platform. At present, the platform is exploring its possibilities towards display and ranking content which can be placed in the explore section on Twitter.
Today, the platform has come with new planning to address the long-standing view count issue. It is implementing great changes to reduce the abuse on the platform. Marketers are with the hope that they can know the things in a clear light for their video ads on Twitter, and very soon, we can expect the change in targeting and analytics on the Twitter platform. So, marketers might need to make minor changes in their Twitter strategy plans. Hope the new feature will bring new change on Twitter platform and change for marketers too.
Twitter Video Statistics
79% of the twitter users follow twitter trends to know whats new on Twitter Platform.
26% of users more likely to view ads on twitter platform compared to other platforms.
Coming to 2019 statistics Twitter has 6 million daily active users on its platform.
It is a prediction that twitter user will reach 276 million by end of 2020.
Twitter has 321 million monthly actives users worldwide.
If you have decided to attain the brand name through extraordinary video ads just go on using Twitter video ads. As Twitter is the trending platform will clutch huge engagement.