As we look ahead to 2024, Facebook remains a dominant force in the social media landscape, with billions of active users and a growing suite of products and services. From its core social networking features to its expanding ecosystem of apps and services, Facebook is a constantly evolving platform that offers users new ways to connect, share, and engage with the world around them.
In this article, we’ve compiled 50 of the most important Facebook statistics and facts you need to know in 2024. These data points highlight the platform’s current state, its recent growth and innovations, and the opportunities and challenges it faces in the years ahead.
Facebook Advertising and Marketing Statistics
Facebook advertising and marketing statistics provide valuable insights into the platform’s performance, usage, and effectiveness for businesses. Here are some key statistics and facts to consider:
Advertising Reach and Performance
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Facebook has over 2.8 billion monthly active users worldwide, providing a massive audience for advertisers (Facebook, 2023).
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Facebook’s ad platform reaches over 1.95 billion people worldwide, making it one of the largest advertising platforms in the world (Facebook, 2023).
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Facebook’s ad platform offers a range of ad formats, including images, videos, carousels, and more, providing flexibility for advertisers (Facebook, 2023).
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Facebook’s ad platform generates an average return on investment (ROI) of 152% for advertisers, demonstrating its effectiveness (Facebook, 2023).
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Facebook’s ad platform offers advanced targeting options, including lookalike audiences, custom audiences, and remarketing, enabling precise audience segmentation (Facebook, 2023).
Marketing and Engagement
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Facebook’s News Feed algorithm prioritizes content that sparks “meaningful interactions” between users, emphasizing engagement (Facebook, 2023).
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Facebook’s “Like” button is used over 4 billion times per day, demonstrating the platform’s potential for driving engagement (Facebook, 2023).
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Facebook’s “Share” button is used over 2 billion times daily, highlighting the platform’s potential for driving viral content (Facebook, 2023).
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Facebook’s video ads generate higher engagement and conversion rates than other ad formats, demonstrating the power of video marketing (Facebook, 2023).
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Facebook’s marketing tools, such as Facebook Pages, Facebook Events, and Facebook Messenger, provide businesses with various options for engaging with customers (Facebook, 2023).
By keeping these statistics and facts in mind, businesses can make informed decisions about their Facebook advertising and marketing strategies, optimizing their campaigns for maximum effectiveness and ROI.
Overall, 23% of people have a Facebook account worldwide, and it was found that 1.79 billion were daily active monthly users in 2016.
- The users of Facebook are out-breaking the population of China, and the daily active users of Facebook, about 84.5%, are from outside China and the United States.
- Facebook users spend almost 35 minutes per day on Facebook.
- $16.6 million Facebook ad revenue was generated in Q4, and in 2019 the revenue is $16.632 in Q2.
- We can find almost 7 million Facebook advertisers, and $1.86 is the lowest CPC.
- 1.9 billion is the potential reach of Facebook advertising.
- By 2021 the ad revenue of Facebook advertising is anticipated to reach $39.4 billion.
- 93% of business brands use Facebook, and Facebook stories accounted to have 500 million active viewers daily.
- 4.6% of marketers are using Facebook video ads, and 35% of marketers are successfully launching Influencer marketing campaigns on Facebook.
- Facebook has 77% of women users and 66% of men users online, and for every second, 6 to 8 new profiles are created on Facebook.
- Nearly 1.03 billion people use mobile Facebook daily, and 44% of Facebook users hit the ‘like’ option for the posted content.
- For every 60 seconds, Facebook users like 4 million posts, and in November 2015, about 8 billion daily Facebook video views are counted.
- The audience is spending more than 100 million hours on Facebook videos.
- 6.8% of business brands prefer Facebook video marketing.
- 36% of Facebook stories highlighted the category of politics.
- 62% of consumers stated that they are buying after watching the product videos on Facebook.
- After Google, Facebook is the second-highest video hub.
- 65% of Facebook users are under the age of 35.
- In 2019 the Facebook ad spent reached $25.56 Billion.
- $ 18.68 is the average CPA for Facebook ads.
- In Q2 of 2019, 94% of mobile advertising revenue occurred in Facebook advertising revenue.
- The 1.4 billion Facebook users use groups each month, and we can find over 10 million Facebook groups.
- 3.42% is the average engagement rate of the Facebook post.
- In Q1 2019, 1.76 billion spam posts are removed y Facebook.
- Since 2016, 85% of US business brands are using Facebook as the primary marketing platform.
- 85% of the Facebook Videos are viewed with No Sound on its platform.
- Mobile app users spend an average of 57 minutes per day on Facebook.
- Over 93% of media marketers run paid campaigns on Facebook.
- 3.91% is an average engagement rate for Normal Facebook posts.
- $25.56 billion spent on Facebook ads by 2019.
- $18.68 are discovered as an average pay per click rate for Facebook ads across all industries.
- 67% of the advertisers believe Facebook is the most effective platform among all social media platforms.
- More than 7 million advertisers on Facebook by 2021.
- 1.9 billion is the potential reach of Facebook advertising by 2019.
- Every one in five Facebook videos is live broadcasted.
- 26% of the users who click on the Facebook ads will go for product purchases.
- 45% of people watch more than an hour of Facebook videos per week.
- More than 85% of Facebook users identified from the outside of the country, such as the United States and Canada.
- 2% downfall discovered for an average ad price on Facebook, and 34% ad impression rate increased.
- From the Facebook statistics, 8% of the daily active users’ rate increased year over year by 2019.
- By 2019 Facebook Statistics, 2.54 billion monthly active users for Facebook, among 1.62 billion active users, engage on the Facebook platform daily.
- A study of 200 marketers spend $100 k on Facebook ads, 47% of the marketers believe that Facebook ads campaigns cast will continue to rise.
- Content marketers should optimize your mobile-friendly content because more than 88% of the public use Facebook on Mobiles.
- If you are running dynamic ads on Facebook, you should know the below stats, like 34% of the improved increment on ROAS, 6% decreased CPI and 10% rise in a lift.
- 63% of the people tried Augmented Reality for Facebook ads in U.S. Facebook will be expending its ad features for better advertising.
- Over 93% of the Facebook Ad revenue generated from Mobile ads. So, marketers optimize their content for a mobile-friendly view.
- 500 million daily active users for Facebook stories. People are slowly converting news feed on Facebook to Facebook stories.
- Facebook stories are 78%more effective for Facebook ad recall.
- Facebook Stories ads are 63% effective for app installations and purchasing the products.
- 97% of Facebook stories are valid for Brand awareness.
Conclusion:
These statistics and facts demonstrate Facebook’s continued importance and complexity as a social media platform, advertising channel, and technology company. As we move into 2024, it will be crucial to monitor Facebook’s ongoing developments and changes, and to understand their implications for users, businesses, and society as a whole. By staying informed and engaged, we can navigate the evolving landscape of social media and harness its power for positive change.
