YouTube introduced the End screen feature that helps to keep viewers engaged at the end of the video. It is expected that this feature will increase viewer’s engagement and watch time.
These are more or less similar to the YouTube cards. But there is the possibility to customise the end screens than the cards more. End screens add to the video in the last few seconds of the video. These can be seen on desktops as well as the mobiles.
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What are End Screens to YouTube Videos
YouTube end screens can be added to the end of the videos to increase viewer engagement. Desktop users will be able to see more information by hovering over the end screens, and mobile users just have to tap on the thumbnails.
End screens encourage the viewers to take action. The end screens can use for different purposes. A recent video or one of the videos that are picked up by the YouTube or a video in the playlist can promote. You can request the viewers to subscribe to your channel or promote any other YouTube channel. End screens can also be used to divert the viewers to your website or blog or e-commerce site.
End cards will be helpful for the video creators to direct the audience to successive episodes. It is also possible to promote non-YouTube sites.
To add the end screens, sign into YouTube account and go to Creator Studio. Select Video manager and choose Videos. Click edit and go to End Screen. If the video already contains annotations, un-publish them. Click on add element. After adding the elements and adjusting them save them. Select the preview to view the elements and if needed edit the end screens and the elements.
Advantages of YouTube Video End Screens
YouTube end screens are similar to manually created annotations. This tool, however, was a desktop-only tool. The new end screens will work for both mobile and desktop viewers. Another advantage with end screens is that the viewers will see even when they disable the annotation. During the end cards, other elements such as featured content, watermarks, and card teasers suppressed.
YouTube Video End Screens Analytics
End screen analytics can be checked in YouTube analytics. To check the analytics sign into the YouTube account and go to creator studio. Choose the YouTube analytics and click on end screens.
End screen report of YouTube analytics gives you the complete information about how the audience is interacting with the end screens. Go to your YouTube account and click on Creator Studio icon. Select the YouTube Analytics and go to End Screens Report.
You can see the end screen element clicks, clicks per end screen element and end screen elements in the end screen data. More detailed information can be getting by hovering over individual end screen elements such as element title, element type, time range, call to action, customs message and so on.
What are the best practices creating the end screens? Here are few of them. Use end cards to feature elements that are related to the video. Encourage the viewers to take action by including some call to actions. The video must have enough space and time at the end of the video on the end screen. Editing considers including the end screens in the last twenty seconds of the video. You can make sure that different end screen elements appear in the video at different times.
YouTube end screens are a very useful tool and it should be used judiciously. However, YouTube should take care that advertisements and campaigns do not flood the videos due to which the users may lose interest in the feature.