Video marketing is one of the important features of digital marketing. When a video is used for product or service promotion online, is helps for the business growth. Search engine ranking will also improve. Conversion rates will boost If a product is demonstrated through video.
One of the best platforms for video marketing is YouTube. Developing the brand can be accomplished by successful video marketing. It is powerful and increase business and is also cost effective. Here are the ten golden rules that help for the success of the video and improves ranking and brand growth.
1. Conduct market research and gather consumer insights and identify the most searched keywords and phrases. Use these keywords in the title of the video. Doing this helps gain higher ranking.
2. Do not forget to use the word video in your title. When consumers search for a service or product they use the word video to see a visual description.
3. Allow users to comment, share and give feedback. Do not neglect to give a reply to the comments and reviews of the consumers.
4. To get more hits for your marketing video, share it on your company Facebook page and other blogs and sites.
5. Thumbnails are very crucial in grabbing the attention of the viewers. Use a thumbnail the describes the content of your video.
6. Do not stop after publishing a video. If your video is interesting, the consumers would like to see more videos from you.
7. Try to increase views of your idea to appear on the first page of the search engine results.
8. Make your marketing videos short and sweet. Long and dragging videos take away the interest of the viewers.
9. Use your videos to explain to the viewers how to use your product as most viewers would like to learn from watching.
10. Use graphics at right places to increase the effect.