Video is one of the most important marketing tools on social media. The most effective content that marketers can create for their brand marketing, be it for Facebook, Snapchat or YouTube, it is the video. The video content distribution platforms that are more popular now are Facebook, Twitter, Snapchat and YouTube. Social video can be anything from a live stream to commercial. Here are the ten rules that must be followed for social media success.
1. Each social network has its unique audience and to reach each of these subscribers social videos needs to optimise for these channels. The marketer may have to take different approaches to videos for different channels such as Facebook, Snapchat or Twitter.
2. The social video needs to be shareable by the viewer. Research which types of videos, your followers and sharing.
3. Let the customer be the hero, not your brand. Videos with stories that customers can connect themselves will be shared by the customers most. Make the customer hero of your story. This makes the video successful.
4. Live stream videos are going to be very effective for building community, sell a product or increase subscribers.
5. The shorter the videos, the better for social media. When the videos are shorter, they will be watched till the end by the viewers.
6. The success of a video depends on the first 30 seconds of the video. The video must be able to hook the audience in these thirty seconds to engage them.
7. Social videos need to watched, shared and found by the people. This is the goal of any social videos and to achieve this, take advantage of SEO and never ignore it.
8. Create initial buzz for your video. Promote it through social media advertising. This can help the video to get more views when it is published.
9. Ensure social video success with calls to action at the end of them the video.
10. Be a good listener. Listen to what people are saying about your video. Interact with them and reply to their queries.
The secret ingredients of a successful social video are friendliness, listening to fans, contribution etc. Social videos reach the important demographic, and thus video platforms cannot be ignored. Videos are a great way to connect with the viewers. And finally, social media videos can get impressive ROI.