Snapchat is one of the most used social chatting and photo sharing applications. Snapchat has more than one million active users daily. It is a well-known photo sharing application, and even the advertisers are also utilising the Snapchat as their advertising medium. The vertical video ads on Snapchat have built a new trend in the digital video marketing today. Snapchat has projected its annual revenue to $100m, and it becomes a strong competitor to the Skype, Facebook Slingshot etc.
The Snapchat new sponsored lens ads are the new update from the Snapchat messenger. It opened the doors to innovative ad platform which charges the brand to sell the top of selfies. The Snapchat charges nearly 7.5 million for each brand to approach the user base and they have the chance to reach more than one million active users on the platform and enhance their branding with the platform.
Snapchat lenses give to engage with organic traffic to your Snapchat ads. Snapchat lenses built a top animation technology distributes a cloud interactive, engaging and personal experience to the users. The sponsored lenses and sponsored filters inherently depend on sender’s face. These greate qualities make you feel like intimate, unique ads for marketing.
The charges may vary depending upon the particular days, and attractive discounts were also available to bring more advertisers to the platform.
The new sponsored lens feature is the extension of the new lens feature. This new feature allows the advertisers to interact with the audience directly using the selfies. Snapchat is also made its plan in adding the popular brands to launch the sponsored selfies. The Snapchat didn’t make any official announcement about its new feature lenses platform, and these are no clear working way of sponsored lenses too.
Snapchat sponsored lenses ads drive high traffic to market. If you are not aware of Snapchat Sponsored ads, go through the above article regarding this. We have compiled the list of features of Snapchat Sponsored ads for the growth in the market.