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The Quint – Native Video Marketing Success Strategy

The Quint

The Quint Is first Indian mobile news website in English and Hindi established by business visionary Raghav Bahl the man behind media group Network 18. It’s hoping to bring a crisp modern tone to cover the grave, genuine and lighter issues. The site based on another a new digital publishing platform called The Quintyne, which distributes stories as well as utilizations prescient investigation for booking articles, works in online social media management and contains a coordinated promotion of the content.

The Quint has been positioned 6th among the leading ten tech new businesses on the planet to keep an eye out for in a report by the Reuters Institute, which is based out of Oxford University.

The Journalism, Media & Technology Predictions; 2016 report has only one media organization in the rundown of institutions that will make waves in the coming year, and just two groups from India.

At only nine months old, The Quint is likewise one of the most youthful organizations on the rundown.

Digital-media products must fuel by best in class innovation, and Quintillion, which implies 10 to the force of 18, is building ability by hiring engineers. The name, apparently, means the trust that the firm will be 10-fold of what Network18 was. Also, to win, Bahl is working harder, both as far as time spent on the undertaking and incomprehension the new medium.

The content is the full suite. Serious political news, listicles, technology, fun stuff, health. It will be the upcoming full spectrum. It counts in both legacy news sites, like The Times Of India, NDTV, and Firstpost, as well as new digital media sites such as The Huffington Post India and Scroll, among the competitors. Buzz feed does interesting listicles in a fun way. Most of these sites designed for desktops. Our focus will be hand-held phones and tablets.

It’s like the idiom of the Internet which is young, and Quintillion which is also building a pure-bred digital media company. It’s a new medium for the man who ran a large broadcasting business for 20 years. On 29 May, Reliance Industries Ltd (RIL) took the complete control of Network18 Media & Investment Ltd, the company he founded in 1993. Bahl walked out of the business, with a deal of over Rs.700 crores.

The exponential expansion of cell phones in the nation, interestingly, has acquainted The Internetutilizationtogether new era. This has likewise offered to ascend to online substance utilisation on the go. On a normal, the informal video organisation YouTube gets 60 million one of some kind clients consistently in India, as indicated by comScore information.

The worldwide online video promotion spending is relied upon to surpass $10 billion by 2015, as indicated by industry gauges. Today, India is in the primary three video-devouring markets on the planet. Video is unmistakably one of the greatest development drivers of the Internet portable.

New age Digital publishers and conventional/Traditional ones as well, will be very much aware of the capability of online video. Be that as it may, for the five-month-old mobile-first digital news platform, The Quint, YouTube isn’t only a video arranged network. However, it’s an active digital TV for today’s generation.

The Quint – Native Video Marketing Success Strategy The brainchild of media and TV veterans, Raghav Bahl and Ritu Kapur, the digitalised news platform distributes more than 15 recordings in a day.

However the news videos are concise, often as short as a duration of 30 seconds, but they put news in perspective for the mobile cruiser. Most of the audience is regularly watching videos at work, in meetings – which is why the videos work even on silent.

Its dominant perspective is to capture the viewers’ attention in the opening 3 seconds – whether they are buffering on a low connectivity zone or if they are on an autoplay platform.

Facebook has propelled a nearby parallel of Twitter’s Periscope for live stream of recordings.

The stage, called ‘Live’, was propelled as of recently & was initiated by Dwayne Johnson (The Rock). He lives streamed a video of himself, and 125K people trailed the stream.it is accessible for Public Figure pages just for the present, through Facebook Mentions, another Facebook application implied just for checked records.

Once “The Quint” Facebook page you have ‘liked’ start streaming their videos, it will appear on your news feed.

And if you miss it, then you can watch it later on, but that’s only if the ‘Quint’ chooses to save it.

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