While it is a great idea to have own YouTube channel, it is important that proper groundwork is done beforehand itself. This exercise would give the marketer an edge over the competition by way of his channel on YouTube.
Following are some of the questions that the marketers need to answer before starting a new YouTube channel:
Table of Contents
Why own channel:
This is the foremost question that the marketer needs to answer. The possible answers can be either to get recognition for his video to improve traffic to his site or create interest in the minds of the viewers so that they would like and respond to the video.
What is the content:
After deciding to own a channel, the marketer needs to conclude the content that he wants to post on his channel. Consistency on the topics to cover is the main tool that will attract more viewers to the channel.
What is the line of publication:
The channel has to consistently focus on specific topics to ensure that the audience are regularly visiting the channel.
Who are the audience:
Each product has a pre-fixed set of audience and the content need to be suitable for the audience depending on their demographic belonging.
What is the programming:
Programming of the content is of utmost importance to ensure that the channel is a grand success.
What is the scheduling:
Scheduling is another aspect that the marketers can’t ignore. It is not possible for the marketer to be available on the channel on a continuous basis. As such it is required that he declares and stick to his schedule on his channel.
What is the format of a video:
Depending on the targeted audience, the video has to be made using the appropriate device – whether webcam, phone or video camera.
What is level of patience:
Success on YouTube channel can’t be expected instantly. As such the marketer needs to have ample patience till he gets success on his channel.
How to monitor the success:
Constant monitoring of the success of the channel is required to ensure sustained growth over a period of time.
What is the promotion plan:
The marketer has to plan promotion of his channel on other related social media as well.