It is a well-known fact that people use YouTube to upload videos for their personal and Business purposes. Now you wonder, who watched your videos and how you are getting more views and better engagement.
Do you think that people who upload more videos on YouTube get more engagement?
Do you Agree with the above statement?
Do you think that people who didn’t upload videos on a regular basis don’t get more Views?
It is a little bit tricky to finalize which is more important among Quality Vs. Quantity.
What do you people think about it?
To get a clear idea on it, have a glance on this Article.
Table of Contents
- What is YouTube Content Quality?
- What is YouTube Content Quantity?
- Quality Vs. Quantity
- What is more Important?
- Hero Hub Help – YouTube Content Strategy for Business Marketing
- How to Curate YouTube Content like a Pro
What is YouTube Content Quality?
Video quality has a higher priority on YouTube video content. YouTube content quality comes under three modules audio, video, and editing of video. A YouTube video with high-quality audio, video, and editing altogether called as Quality Content.
Your video content should be interesting, that should be relevant to the topic. Those two qualities can lead to more engagement on the audience.
YouTube Video Quality depends on the type of the video and the device you upload videos. Some People upload videos from mobile devices. Those videos are not good at Quality.
While uploading videos on YouTube make sure to upload the highest quality videos if you are targeting to reach more audience.
The main benefits of using quality videos on YouTube
- Increases Channel Branding
- Choosing Titles
What is YouTube Content Quantity?
YouTube Algorithm demands quality videos continuous upload to rate your channel. But it takes time to prepare more quality videos.
Nowadays all channels were maintaining consistency in uploading video. They are uploading at least one video per week. But, some people make a mistake by uploading many videos in a week. One powerful video a week can replace uploading daily one video.
The quantity of the video also plays a significant role in your YouTube Channel Growth. Because it takes time to create quality videos.
Other than wasting the whole week in creating one Viral Video you can create some videos like short videos, streaming Live videos. These type of video can also impact on your YouTube Channel success.
Quantity content on YouTube Channel has some benefits like
- More Discovered
- Become more efficient
- Set Viewers expectations
- Generates Good traffic
Quality Vs. Quantity
YouTube is very competitive in the Video marketing world. Initially YouTube Quantity and Quality both are two eyes to the YouTube videos.
If you are setting up a new startup channel, go for both quality and quantity videos. One quality video shows more impact rather than creating more number of videos.
If you post a piece of quality content on your YouTube, the search engine can easily trace your videos which leads more views to your YouTube video.
By uploading more number of videos on YouTube, that only increase your channel video count. It does not show more impact on Views and Likes.
Sometimes Quantity of the videos also makes sense on your YouTube content. Like short videos, Live streaming videos, live interacting videos. These videos will rise YouTube channel video quantity at the same time leads to engaging clients.
What is more Important?
Every YouTube channel success depends on the consistent strategic quality content. You should mainly focus on how to deliver more high-quality video which will trend for years not for a few weeks.
Quality Content enhances your YouTube channel View, Live, shares and also Video watch time. If your channel posted a quality video, it would increase watch time of Video.
You should maintain consistency in uploading the videos on the YouTube Channel. That means you are scheduling your Followers, and they will wait for your update at that time. If your not maintaining consistency in your channel you may get a limited number of followers.
Your video should describe the complete story for which purpose you are creating the video. Video content Should be strategic.
Quality is eligibility to makes people watch your video for a more extended period. Every youtube channel growth rate depends on the quality of the content. Every YouTube content creator should create quality content make sure to apply all factors in the Video.
When it comes YouTube Video Quality and Quantity handful of factors across the board they make a massive impact on Youtube channel. The first preference goes to the Quality of videos afterwords Quantity. YouTube Algorithm demands quality videos on YouTube channels. A Successful YouTube channel is the combination of both factors like Quality and Quantity.
Hero Hub Help – YouTube Content Strategy for Business Marketing
Why is YouTube important for the brands?
There are many reasons for this.This is the second largest search engine after Google. Moreovere, the role of YouTube Content Strategy can be found here.
This is also the largest social media platform in many countries and there is a lot of young audience for YouTube which makes it the most sought after b brands. According to studies YouTube drives more sales than other social media platforms.
What is Hero hub Help Content Strategy?
There are three key components and these are a content strategy, optimization and community.
Create content and program the channel, make the content discoverable by the audience and interact with the followers so that the channel grows.
Uploading videos on YouTube is not as quick a posting the Tweets. However, anyone who has a smartphone and an internet connection can get started on YouTube and create content that will be loved by the target audience.
Creating successful content for YouTube is not that simple.
YouTube advice on how to program a channel and according to YouTube, there are three category types of content that need to be created by brands and these are a hero, hub and help content.
Hero YouTube Content strategy
Let us now know about hero YouTube content strategy.
These are types of videos created by brands for their product launches or other announcements. All the content that is created does not go viral.
Video marketing strategy may be complicated for brands that newly included video in their marketing strategy.
Hero video content is the big moment of the brand or we can also call it as the flagship video of the brand for that year. Of all the types of content, the video is more effective and if is addressed to a target group it has high chances of going viral.
Hub YouTube Content Strategy
Hub content is the one which is aimed to target the interest of the specific group. The video content is pushed to recipients who are ready to receive the updates.
Hub content is the content that attracts the viewers for many days. Hub content videos should tell stories to the viewers. This can be some historical events related to the brand, or the videos that show how the products are created.
Hub content type is uploaded on regular schedules and the audience will return to the hub to check the new content.
Help YouTube Content Strategy
Creating a content plan before making videos for YouTube is important as it helps in meeting the goals, engage with the audience.
The videos should inspire the audience to build an emotional bond with the brand, educate them with information that they are looking for and also entertain them, make them laugh and also encourage them to share.
Help is one of the components of the content pyramid defined by YouTube. YouTube the content about which the audience searches for regarding the brand and could be the tutorials about the product, how to contain and the information about the customers.
Help content is the SEO strategy that answers the questions of the consumers in their search. Help content should be made to answer what the consumers are searching for.
many brands are using content marketing, and more and more brands want to use this. Not having a proper content marketing strategy leads to wastage of resources and may not give the desired results.
The hero, hub, help method lets the brand engage their visitors, retain them and create a community. This is the crucial thing required for the success of video marketing strategy and to built brand online.
How to Curate YouTube Content like a Pro
Here is the process for how to create YouTube Curation comment like a Pro
What is content curation:
It is refining the content to meet the requirements of an audience on a specific subject.
Once the marketer places the content on social media like YouTube, there is always a requirement to curate the content to enable the same meet the requirements of the audience. Curation required for many reasons like a) the content may be inappropriate for the specific set of audience, b) the audience requires further information on the topic/subject & c) More updated information is required by the audiences. Content curation performed by the business or the end-users and the process can be either manual or automatic.
After establishing the need for curating the YouTube content let us briefly know how to curate the YouTube Content like a pro.
Do the thorough research of your content.Ensure that proper keywords are indexed to enable SEO. Properly arrange the information. Ensure that the content is easy to understand for the audience. Incorporate relevant examples. Add required a quota of fun. Add your commentary/remarks. Cross-link the content to earlier postings. Create and develop a theme in the content. Get your audience involved.Add useful links.
Here are other ways to curate the YouTube content.Incorporate Q& A session in your YouTube videos. Remove entry barriers for the audience for interaction. Incorporate relevant personal experiences. Add quotations from others in the relevant field. Justify the content for the target audience. Place yourself in the shoes of other audiences. Expect reasonable feedback/reviews/comments. Be ready to answer the queries. Constantly update the content with the latest information. Updating the contact information is most important for the prospective buyer to make a purchase decision. Though not exhaustive, the above steps can curate the YouTube content to ensure reasonable success for the marketers.