VP9 Video Codec has slowly but steadily grown to become the epicentre of all web traffic. We have a video on Facebook, Twitter, YouTube etc. and it’s hardly ever going to stop. As the ongoing Meerkatification of humanity proves, the internet (in one form or another) is becoming more and more about the video. At peak times, Netflix and YouTube alone account for half of all web traffic. That’s an understandably massive burden for ISPs to carry. But as well as making the pipes more significant, we can also shrink down what goes through them. Video codecs are the smart algorithms that take raw video data and shrink it down to a manageable amount of data. Every codec is a trade-off between preserving quality and decreasing file size, but not all codecs are created equal, far from it, in fact.
Google has developed a newer video codec called VP9 that being used to stream YouTube videos to some users.
- VP9 cuts the file size of a video in half meaning where you previously could stream 480p video over your crummy connection, you’ll now be able to get 720p.
- VP9 is an open-source standard. Open-source (and royalty-free) means free-to-use; free-to-use means the tech is far more likely to be built into web browsers and smartphones, and used by video giants like Netflix.
- Faster loading videos and cheaper internet bills.
- It is open source.
- Mobile phone support for recording VP9 is a tougher sell because the codec must work harder to encode the video than to decode it.