Video marketing is the future, that’s a fact that no business can escape from. While most businesses are now using video content as part of their marketing campaigns, few companies are using product placement in the background of their videos and other online content.
Product placement used to exist solely on TV and in movies; usually, TV shows and films that were sponsored by certain brands would feature their products subtly in the background. This still happens a lot today, particularly in real-life documentaries like The Only Way Is Essex, Keeping Up With The Kardashians, and Love Island. However, now product placement has moved online, to online video marketing via social media.
All of the most popular social media channels for marketing – Facebook, Twitter, Instagram, and Snapchat, now allow users to post and share video content. These can be pre-filmed and recorded edited video or live streamed footage. When an influencer is filmed showing a certain product, this is known as product placement and is a form of marketing that pays thousands.
The fact is that product placement has come to social media, the question is: what are the benefits for businesses and how does it work?
What is the process of product placement on social media?
Product placement is a fairly simple concept: you find an influencer with a large(ish) following on social media – this could be a blogger, vlogger, or celebrity, and you ask them to film a video for Instagram, Facebook, Twitter, or Snapchat that features one of your products. This could be a video dedicated to the product – this will cost a lot more – or it could be a video where your product is featured in the background.
The idea behind this form of marketing is that it’s meant to be a more ‘natural’ looking way of marketing products – it’s meant to make it look like influencers actually use the products mentioned, which then encourages their followers to invest in them. It’s a simple and effective marketing process.
What are the benefits of product placement on social media?
There are various benefits to product placement on social media, which is why so many different businesses use this method of marketing. From companies that offer a beverage design service for coffee shops and companies, to businesses that offer natural, handmade beauty products, all kinds of companies choose to use product placement on social media as a form of marketing.
Compared to product placement on television shows, product placement on social media is a much cheaper concept, which is what makes it such a popular one. The fact is that for businesses with smaller budgets, online product placement is a much better, and most cost-effective option that TV product placement. The great thing about video product placement online is that the content is more easily shareable across social media, compared to TV product placement.
There you have it, everything that you need to know about product placement on social media, and what makes it a key marketing method for businesses of all shapes and sizes.