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Why HEVC is the Best Video Format for OTT Platforms
If you’re running an OTT platform, then you know that video quality is essential. The better the quality,…
March 18, 2023
Advanced TV Advertising: Why is Advanced TV Advertising Important
With the increase of streaming services like Netflix and Hulu, more consumers are turning away from traditional television. This shift…
March 4, 2023
YouTube’s Content ID System: How it Works and What it Means for Creators
For many creators, this means that it’s essential to be aware of any copyrighted material you are using…
February 24, 2023
Building a Recommender System for OTT Platforms with Python
The Over-the-top (OTT) market is a rapidly growing sector. With the growth of streaming services like Netflix and…
February 19, 2023
Advanced YouTube Ad Targeting & Optimization Tips & Tricks
YouTube is one of the most powerful tools for digital advertising. With over two billion users and billions…
February 6, 2023
The Benefits of Vertical Video Marketing and Advertising Strategy
As technology has become more accessible and the means to consume content has evolved, vertical video marketing and…
January 30, 2023
How to Use Video for Account-Based Marketing
A video is a potent tool for account-based marketing (ABM). It allows you to create personalized messages that are more…
January 28, 2023
How to Get the Best Results from OTT advertising
Owning the airwaves is an integral part of any political campaign. With the rise of streaming services, campaigns…
January 25, 2023
Why Law Firms Must Utilize YoTube Marketing
As a law firm, staying up-to-date with the latest marketing trends is essential. And the best way is…
January 18, 2023
Strategies for Regional OTT Platforms to Increase Brand Awareness
Over the Top (OTT) platforms are becoming more popular for people to access content. It is especially true for…
January 11, 2023